Associate Brand Manager

Job TitleResponsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance.Job DescriptionAt CooperVision, we're driven by a unified purpose of helping people experience life's beautiful moments. We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing. As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day. Through our diverse lens portfolio, we tackle the toughest vision challenges – including astigmatism, presbyopia, and childhood myopia. We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers.This role is not eligible for employer-sponsored work authorization now or in the future. Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship.This position requires full-time onsite work (5 days per week) in Victor, NY and is not eligible for relocation assistance.ResponsibilitiesBrand Management:Develop deep understanding of CVI product portfolio.Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy.Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products.Supports go-to-market for new product and program launches, collaborating across the company to successfully execute.Manages timelines, checklists, asset delivery and supports rep training rollout.Translates insights/data into actions to support program development.Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries.Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback.Supports research execution, surveys and analysis of customer feedback.Helps coordinate content for advisory boards, webinars and peer-to-peer education events.Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams.Proactively pursue continuous improvement of brand and market conditions through ad hoc analysesWorks with Global Marketing team as required on strategic product initiatives.Reporting:Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources.Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities.Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives.Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives.Data, Analytics and Forecasting:Prepares draft forecasts based on data, trends and sales input.Develops annual fiscal sales budgets and monthly demand forecasts for all managed products.Builds models and gathers data to feed those scenarios.Helps manage vendor relationship, writes briefs and analyzes research resultChallenges the status quo through recommendations based across data setsMarketing Communications:Supports the development of campaign strategies with customer data and insights.Develops sales enablement collateral; coordinates design and approvals.Develops drafts/briefs/templates that accelerate the creation of key marketing execution materialsHelps inform strategy for white papers and case studiesOther:Participates in the annual development of regional objectives as set out in the long-range strategic plan.Supports the development of brand performance and presentations as needed including annual brand planning.Performs other duties related to marketing and/or product management as required.QualificationsEducation:Bachelor's degree in Business, Marketing; MBA/Master's a plus Experience:3-5 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred.Knowledge, Skills and Abilities:Strong written and verbal communication skills; ability to work with all levels within the organizationStrong influencing skills – able to work across the commercial organization to achieve goalsCan distill complex items into senior level updatesMust be proactive, self-motivated with a can-do attitudeHigh level of ownership, accountability, and initiativeExcellent communication and interpersonal skills – verbal, written and presentationAbility to multi-task and establish prioritiesProficient with office software including Microsoft Office and Outlook and other applicationsHighly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plusWork Environment:Normal Office EnvironmentTravel will be required as part of this job – up to 10-15% of timeFor U.S. locations that require disclosure of compensation, the starting base pay for this role is between $98,352.00 and $131,136.00 per year and may include cost of living adjustments. The actual base pay includes many factors and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.