Vice President of Sales

Job Description: Vice President of Sales Position Overview We are seeking a dynamic, results-driven Vice President of Sales with a strong background in missy sportswear, wholesale sales, and brand development, particularly within the off-price retail channel. The ideal candidate will bring established relationships with key retailers, including Bealls, Marshalls, and TJ Maxx , along with a deep understanding of the off-price market and its unique opportunities. This role requires a proven sales leader who can drive revenue growth, deliver exceptional value to retail partners, and contribute to the continued development of the brand across wholesale and e-commerce channels. The successful candidate will bring a hybrid sales and marketing mindset, balancing strong wholesale relationships with a broader brand-building perspective and collaborating closely with the e-commerce team to strengthen online positioning, expand brand awareness, and support long-term growth. Key Responsibilities Sales Leadership & Business Development Lead and execute sales strategies to drive revenue growth, expand market share, and develop new business opportunities within the missy sportswear category. Leverage established relationships with Bealls, Marshalls, TJ Maxx, and other key off-price retailers to maximize sales opportunities and strengthen existing partnerships. Identify and pursue new opportunities across the off-price channel and the broader wholesale market. Develop strategic account plans, manage key customer relationships, and negotiate assortments, pricing, and product offerings that align with retailer needs and company objectives. Understand the dynamics of the off-price business, including value-driven merchandising, margin expectations, inventory opportunities, and fast-moving market trends. Consistently deliver commercially compelling product offerings that meet customer expectations while supporting profitability and brand growth. Brand Development & Marketing Bring a strong brand-building perspective to the sales function, helping shape and strengthen brand positioning across wholesale and e-commerce channels. Partner with the marketing and e-commerce teams to align sales strategies with brand messaging, product presentation, and digital merchandising initiatives. Identify opportunities to build brand awareness, enhance customer engagement, and support the brand's long-term positioning in the marketplace. Balance the immediate sales opportunities of the off-price channel with the broader strategic objectives of brand development and growth. E-Commerce Collaboration Work closely with the e-commerce team to support online sales growth, improve brand presentation, and identify opportunities to expand the brand's digital presence. Help cultivate and grow the e-commerce business by aligning product strategy, merchandising, and brand positioning with overall sales objectives. Bring a holistic perspective to the business, understanding how wholesale distribution and e-commerce can complement one another while serving distinct customer needs. Identify emerging trends and opportunities that can strengthen the brand's relevance and performance across digital and traditional retail channels. Team Leadership & Cross-Functional Collaboration Provide leadership, direction, and strategic oversight to the sales and design teams. Partner closely with design to develop commercially relevant product assortments that reflect market trends, retailer needs, and brand direction. Translate customer feedback, sales performance, and market insights into actionable product and business strategies. Foster collaboration across sales, design, merchandising, marketing, and e-commerce to ensure alignment on business priorities. Establish clear sales goals, monitor performance, and drive accountability across the team. Qualifications & Experience Significant sales and marketing experience in missy sportswear, apparel, or a closely related fashion category. Established relationships with Bealls, Marshalls, TJ Maxx, and other key off-price retailers. A proven track record of driving sales growth, developing accounts, and building successful retail partnerships. Deep understanding of the off-price channel, including its business model, pricing strategies, margin requirements, and customer expectations. Demonstrated ability to identify market opportunities and deliver exceptional value through compelling product offerings and strong customer relationships. Experience in brand development, marketing strategy, and positioning products across wholesale and e-commerce channels. Experience collaborating with e-commerce teams to support online growth, digital merchandising, and brand development. Strong leadership skills, with the ability to manage and develop sales and design teams. Excellent communication, negotiation, analytical, and relationship-building skills. A strategic, entrepreneurial mindset with the ability to balance immediate revenue opportunities with long-term brand-building objectives. Salary $165,000-$225,000 #J-18808-Ljbffr SBH Fashion