Senior Manager, Site Testing & Optimization

Job Description

Job Description

Company Description

OUR STORY

Equinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our other brands, SoulCycle and Equinox Hotels are all recognized for inspiring and motivating members and employees to maximize life. Our portfolio of brands is recognized globally with locations within every major city across the United States in addition to London, Toronto, and Vancouver.  

OUR CODE  

We are passionate about high performance living and we practice what we preach — investing time in our own health and fitness. We believe that everyone has untapped potential within them and it takes a disruptive approach to unleash it. We dream big and don’t settle for the status quo. We sweat the details. We never accept less than 110% to help each other deliver the Equinox experience and enable our members to get great result. We are obsessed with what’s new, what’s now, what’s next. Never following, always leading, living ahead of the moment in fashion, culture, and consumer behavior. We aren’t just a company; we’re a community vested in each other’s success. We value humility and a team approach at every level of the company. 

If you are a high-performing individual who is passionate about winning and inspiring others, we are excited to discuss career opportunities with you. 

Job Description

We're looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program. This is a strategic, hands-on role for someone who thinks in hypotheses, moves with precision, and takes full ownership from idea through measurement. You will lead a rigorous testing culture - turning behavioral insights into structured experiments that drive conversion and elevate the user experience. 

What You'll Do 

• Own the end-to-end experimentation roadmap for Equinox.com, always maintaining a prioritized backlog of tests 

• Hypothesize, create and manage experiments end-to-end, from simple copy and landing page tests to more complex content, feature, and experience tests 

• Partner with U/X & Engineering when tests require deeper development support, scoping business and user requirements clearly 

• Define success metrics and partner with Marketing Analytics to set up measurement correctly before every test launches 

• Monitor live experiments, flag issues early, and make sound calls on when tests have reached significance 

• Own the readout for experiment (results, learnings, and recommended next steps) and communicate them clearly to stakeholders 

• Ensure successful deployment and full roll-out of winning experiment  

• Develop & maintain a testing dashboard that gives the broader organization full visibility into what's running, what's won, and what's learned 

• Continuously source test ideas from analytics, user research, competitive analysis, and cross-functional partners 

Qualifications

• 5+ years of experience in eCommerce, Product, or Conversion Rate Optimization 

• A hypothesis-first mindset: you instinctively frame problems as testable questions, design experiments with clear logic, and interpret results with statistical rigor 

• Hands-on fluency with a web experimentation platform (Optimizely, VWO, Adobe Target, or equivalent)  

• Comfort partnering with engineering teams to scope and execute more complex tests, you know how to communicate requirements clearly and keep momentum 

• Proficiency in Adobe Analytics, GA4, Contentsquare or a comparable analytics platform so you can pull your own data 

• Strong communication skills: you can present results and make recommendations to non-technical stakeholders with clarity and conviction 

A genuine obsession with site performance, user behavior, and what drives conversion 

Pay Transparency: $125K - $160K, compensation is dependent on years of experience and qualifications

Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE: 

• We offer competitive salary, benefits, and industry leading commission opportunities for club employees 

• Complimentary Club membership 

• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop 

NOTE: This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.  

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at 

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.