Director of Marketing

Director of Marketing

As our Director of Marketing, you'll lead our multi-sided marketplace growth strategy execution, focusing on three key audiences: business buyers, sellers, and brokers. You'll transform our platform into the leading destination for business transactions, driving growth and engagement across all market segments. We're looking for a versatile marketer who thrives in the complexity of multi-sided marketplaces and can execute ambitious customer acquisition strategies at scale. This role combines performance marketing, brand building, and social media strategy – perfect for a hands-on marketer who excels in a fast-paced startup environment where ingenuity and execution are equally valued.

Necessary Skills and Qualifications

What you'll be responsible for:

• Design and execute growth strategies to attract and engage business buyers, sellers, and brokers through multiple channels
• Drive end-to-end marketing campaigns , from creative development to performance optimization
• Build and optimize conversion funnels specific to each audience segment
• Develop content that establishes BizScout as the trusted platform for transactions
• Create data-driven marketing programs to increase engagement and supply
• Collaborate with our team to ensure marketing initiatives align with platform features
• Scale our broker network through targeted outreach and partnership programs

The experience you'll bring us:

• 3-5 years of growth marketing experience, ideally in marketplace or financial services
• Proven track record of scaling multi-sided marketplaces or B2B platforms
• Experience with both developing and executing content and performance marketing
• Strong analytical skills with expertise in funnel optimization and marketing analytics
• Excellence in crafting compelling marketing campaigns and content
• Ability to understand and market to diverse audience segments
• Experience with marketing automation and CRM platforms

Bonus Points If…

• You have experience in M&A, business brokerage, or financial services
• You've worked in marketplace businesses during their scaling phase
• You bring established relationships in the business brokerage community

What is BizScout and what do we do?

BizScout is an M&A marketplace startup headquartered in Austin, TX, revolutionizing how everyday individuals engage in buying and selling businesses. We believe that buying small businesses should be even easier than buying real estate. We serve as the vital link between one generation's legacy of small business creation and the next generation who will buy and innovate within them. Our platform acts as a rapidly expanding marketplace for business acquisition opportunities, complemented by qualified partner brokers providing personalized support to our vital business owner base. Pairing technology with business search, we aim to establish ourselves as the premier destination for business transactions, driven by genuine human connections and smart technology. We're building this at a pivotal moment—with $11T worth of baby-boomer-owned businesses transitioning this decade, the opportunity to impact small business ownership has never been greater.

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