Business Marketing Manager, Campaigns & Metrics (Office: Cambridge, MA)

Job Overview As Business Marketing Manager, Campaigns & Metrics, you define and shape how Philips engages healthcare customers across North America, translating Services capabilities into strategic market communications. You design and execute marketing campaigns and programs that build reputation, drive demand, and foster long-term customer loyalty. Using data‑driven metrics, you measure and optimize campaign performance to demonstrate customer value, drive retention and growth, and encourage advocacy and operational efficiency. Key Responsibilities Lead definition and execution of Service marketing campaigns—target audiences, messaging, channels, content, and KPIs—to drive demand, retention, and share of wallet. Develop audience insights, value propositions, fact‑base, and campaign performance indicators to inform proposition and roadmap development. Own customer‑facing content and collateral centrally to support campaign objectives and enhance global and market‑specific value propositions. Drive analytics and measurement: monitor campaign/program performance, generate actionable insights, automate analyses, and take corrective actions to optimize results. Collaborate with service marketing, operations, and business teams in annual planning, customer engagement strategy, budget management, and adherence to Philips policies. Qualifications Bachelor's Degree in marketing or business – MBA preferred or equivalent work experience in marketing positions. 5+ years experience in marketing technology, healthcare or medical technology products and solutions, including creating customized value propositions for unique customers and market segments. Proven strategic marketer with a track record of designing and executing campaigns and programs that drive reputation, demand, sales enablement, and customer loyalty in complex market/channel environments. Results‑oriented self‑starter and change agent who sets priorities, delivers on time and on budget, and brings creative solutions to overcome roadblocks. Strong communicator and collaborator with excellent presentation, facilitation, and interpersonal skills for working effectively across teams and international locations, bringing high energy and enthusiasm. Must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position. Work Environment This is an office‑based role. For our office‑based teams, this means working in‑person at least 3 days per week. Onsite roles require full‑time presence in the company’s facilities. Compensation & Benefits The pay range for this position in Cambridge, MA is $109,200 to $174,720. The actual base pay offered may vary within the posted ranges depending on multiple factors including job‑related knowledge/skills, experience, business needs, geographical location, and internal equity. Additional compensation, such as an annual incentive bonus, sales commission or long‑term incentives may be offered. Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes generous PTO, 401(k) (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Equal Employment Opportunity Philips is an Equal Employment and Opportunity Employer, including Disability/Vets, and maintains a drug‑free workplace. Applicants requiring accommodation in the job application process may contact View phone number on click.appcast.io, option 5 for assistance. US work authorization is a precondition of employment; the company does not sponsor visas. #J-18808-Ljbffr Philips International