Marketing Lead

Job Description

As the Marketing Lead of Media Strategy , you will support the planning and implementation of assigned paid media plans. The role works cross functionally with internal marketing teams in creation of media plans to drive marketing goals. The Associate Manager will assist in the day-to-day management of the media agency, as well as manage media budgets for area of responsibility and provide operational support for the team.

This role is hybrid, which means you will be required to work some days on-site at the Best Buy location listed on this posting and some days virtually from home or other non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you'll do

• Manage the media planning process from planning through implementation for assigned onsite and offsite campaigns
• Partner with internal partners and media agency on creation and execution of campaigns, ensuring campaigns deliver against goals while adhering to established guidelines
• Steward the end-to-end process including media plan deliverables, budgets, approvals, and documentation
• Understand and communicate drivers of campaign performance to internal and external partners
• Support strategic planning and team projects across additional paid and owned media channels

Basic qualifications

• 3 years of progressive media planning experience in advertising agency, client or retail media network setting
• Familiarity with retail media network, programmatic display and/or social campaign execution
• Project coordination skills including rigorous attention to detail, critical-thinking and problem-solving skills
• Strong verbal and written communication skills
• Curious and eagerness to learn, desire to stay current on industry trends, tools and business opportunities
• Experience developing basic reporting and performance analyses, building clear presentation materials, and communicating insights effectively to cross-functional stakeholders

Preferred qualifications

• An understanding of building and managing digital media campaigns in a buying platform
• Experience with omni-channel media programs for a national, retail brand or retail media network
• Advanced PC Skills to include all Microsoft Office products, and experience with Salesforce or Placements.

What's in it for you

We're committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.

Our benefits include:

• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being

Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.

Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.

For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.

About us

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life - in our stores, online and in customers' homes.

Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Best Buy is an equal opportunity employer.

Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Benefits

Best Buy offers a range of benefits to support your overall well-being, as outlined in the Benefits Guide. Eligibility may vary.