Senior Product Manager, Customer Data Platform

Senior Product Manager, Customer Data Platform As a Senior Product Manager, you will own and evolve our Customer Data Platform (CDP) capabilities, enabling downstream teams to build personalized, measurable, and compliant customer experiences at scale. Responsibilities Define and own the long‑term product vision, success metrics, and roadmap for Customer Data Platform (CDP) capabilities, aligning stakeholders across data, marketing, product, and engineering. Drive standards for customer data modeling and ingestion by shaping events, attributes, and schemas, partnering with engineering and data teams to simplify, consolidate, and scale tracking and integration patterns. Translate the needs of downstream teams (product, marketing, analytics, experimentation, personalization) into reusable, platform‑level CDP capabilities, prioritizing integrations and features that streamline activation of audiences, identities, and events. Ensure the CDP is discoverable, well‑documented, and easy to adopt by internal teams, using feedback, usage metrics, and experimentation to continuously reduce friction and increase platform usability and adoption. Lead governance, quality, and reliability for core CDP components by partnering with data governance, security, and privacy teams to define guardrails, SLAs, and quality expectations, and driving continuous improvement against those standards. Integrate advanced data and AI/ML concepts into the CDP roadmap, including safely integrating and operating AI/ML‑enabled solutions that improve targeting, personalization, and experimentation outcomes. Minimum Qualifications Bachelor’s or Master’s degree in a relevant field, or equivalent practical experience. 5–7+ years of product management experience, including significant work on platform or data products where you owned strategy, roadmap, and delivery. Demonstrated experience working with customer data such as events, identities, profiles, or audiences, with comfort engaging in technical discussions about data models, APIs, and integration patterns. Proven track record defining product strategy and roadmaps for data or platform capabilities and delivering against them in close collaboration with engineering, data, and cross‑functional business partners. Ability to operate within a multi‑team environment, owning CDP capabilities that serve multiple downstream products and services, and aligning diverse stakeholders around clear priorities and measurable outcomes. Preferred Qualifications Hands‑on experience with customer data platforms (vendor or homegrown), analytics or customer data infrastructure, including data modeling for events, profiles, and audiences and ingestion into large‑scale data systems. Background in one or more of personalization, lifecycle marketing, experimentation, or analytics, with experience using customer data to drive targeted campaigns, experiences, or optimizations at scale. Familiarity with data governance, privacy, and compliance requirements related to customer data (e.g., consent, data retention, access controls) and experience embedding these into platform capabilities and guardrails. Demonstrated experience taking products or platforms from concept through launch to scaled internal adoption, including defining success metrics, driving change management, and iterating based on quantitative and qualitative feedback. Experience designing or evolving AI‑aware CDP capabilities, such as features that power ML‑driven segmentation, personalization, or experimentation, including safely integrating and operating AI/ML‑enabled solutions and applying AI/ML concepts in collaboration with data science and engineering teams. Compensation The total cash range for this position in Austin is $173,000.00 to $242,500.00. Employees in this role have the potential to increase their pay up to $277,000.00 based on ongoing, demonstrated, and sustained performance in the role. Benefits Benefits include medical/dental/vision coverage, paid time off, an Employee Assistance Program, wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent membership. Equal Employment Opportunity Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. The employer participates in E‑Verify. #J-18808-Ljbffr 11105 Expedia, Inc.