CMO

Chief Marketing Officer

We are seeking a Chief Marketing Officer for a fast growing, health focused, CPG company. The CMO is a critical enterprise leadership role responsible for shaping and executing portfolio-wide marketing and innovation strategy during a pivotal phase of growth. This is a great opportunity to be part of a growing CPG company focused on products that are proven to improve the health of its customers.

This is a rare opportunity to step into a true portfolio CMO role at a moment of inflection — shaping how a differentiated food company grows, integrates new brands, and scales with integrity in a category that matters. You will have direct impact on the portfolio of brands, with a strong leadership team, and a meaningful runway for growth.

This role is based in Madison, WI.

Responsibilities

Portfolio & Brand Strategy

• Own and evolve portfolio-level marketing strategy in alignment with enterprise growth objectives.
• Protect and strengthen brand positioning, voice, and identity across brands with varying histories and maturity levels.
• Establish clear brand guardrails that enable scale while preserving authenticity and consumer trust.
• Ensure marketing decisions reflect the realities of the fermented and artisanal food space

Growth, Commercial & Execution Leadership

• Drive demand generation across retail, digital, and other relevant channels in close partnership with Sales.
• Translate growth ambitions into executable marketing plans with clear prioritization and accountability.
• Balance near-term commercial performance with long-term brand equity.
• Operate effectively as a hands-on leader in a lean, growth-oriented environment.

Innovation & Growth Leadership

• Own end-to-end innovation pipeline, from concept development through commercialization.
• Identify category white space informed by consumer insight, brand strategy, and operational realities.
• Partner cross-functionally with Operations, Sales, Quality, and Finance to ensure innovation is scalable, compliant, and profitable.
• Establish innovation governance, stage gates, and prioritization to balance speed with discipline.
• Play a leadership role in evaluating innovation opportunities tied to new brand acquisitions and portfolio expansion.

Team & Organizational Leadership

• Lead, develop, and scale a high-performing marketing organization.
• Create clarity around roles, decision rights, and priorities.
• Foster a culture of ownership, speed, and thoughtful execution.
• Partner closely with Sales, Operations, Finance, Innovation, and Quality.

Executive Partnership & Influence

• Serve as a trusted thought partner to the CEO and executive leadership team.
• Model FFH's values and leadership expectations, reinforcing a strong, accountable, and collaborative culture.
• Act as a steward and advocate for the long-term health and interests of the business.
• Bring strong executive presence and sound judgment to strategic discussions.
• Clearly articulate marketing strategy, trade-offs, and investment decisions to internal and external stakeholders.

M&A & Brand Integration

• Support marketing diligence for new brand acquisitions.
• Lead post-acquisition brand integration planning that preserves brand integrity and momentum.
• Determine when standardization creates value versus when autonomy is essential.

Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of experience in marketing, with at least 5 years in a senior leadership role and experience reporting into an executive team or serving as part of one.
• Demonstrated ability to lead and execute in growth-stage or transformation environments.
• Experience with authentic, artisanal, founder-led, or premium brands; food, beverage, or CPG strongly preferred.
• Proven experience leading product innovation and commercialization.
• Strong people leadership and functional ownership experience.
• Entrepreneurial mindset paired with disciplined judgment.
• Strong executive presence and communication skills.
• Builder mentality with comfort operating in ambiguity.
• Brand intuition paired with data-informed decision-making.