Fashion Brand Social Lead & Affiliate Growth

AFRM is seeking a strategic, highly organized, and culturally tapped Social Media Manager to lead the brand’s social presence, content strategy, affiliate ecosystem, and digital storytelling across channels. This role will own day‑to‑day social execution while helping shape the broader voice, positioning, and growth strategy of the brand. The ideal candidate has a strong understanding of fashion marketing, social‑first brand building, performance‑minded creative, and community engagement, with experience translating trends into compelling content that drives both brand awareness and conversion. Key Responsibilities Lead AFRM’s social media strategy and execution across Instagram, TikTok, Pinterest, Facebook, and emerging platforms Own social calendar planning, content strategy, copywriting, publishing, and channel coordination aligned with launches, campaigns, retail moments, and brand initiatives Develop platform‑specific content and creative strategies that balance brand storytelling, trend relevance, engagement, and performance Write compelling social copy, campaign messaging, email concepts, and launch language that reflects AFRM’s tone of voice Manage AFRM’s affiliate ecosystem including ShopMy, LTK, creator affiliate partnerships, and additional commerce‑driven programs Build and maintain relationships with influencers, creators, stylists, and talent teams while executing paid partnerships end‑to‑end Partner closely with E‑comm, Design, Sales, and Paid Media teams to ensure cohesive brand storytelling and high‑performing creative across channels Support campaign launches, pop‑ups, experiential moments, and brand activations through real‑time social coverage and digital amplification Manage community engagement while staying ahead of emerging social trends, platform updates, creator behaviors, and cultural conversations Develop recap reports and actionable insights to inform future content, campaign strategy, and growth opportunities Qualifications 2‑4 years of experience in social media, affiliate marketing, or brand marketing preferably within fashion, beauty, or a similar industry Strong copywriting skills with experience writing for social, email, campaigns, and digital marketing assets Deep understanding of social platform strategy, content trends, and performance marketing best practices Experience managing affiliate platforms including ShopMy, LTK, Amazon Creator Connections, or similar ecosystems Strong understanding of analytics and performance metrics across social and digital channelsHighly organized with the ability to manage multiple campaigns and deadlines simultaneously Passion for fashion, culture, storytelling, and social‑first brand building Preferred Experience Experience working within a DTC or contemporary fashion brand Familiarity with content production workflows and creator partnerships Experience supporting retail activations, experiential events, or pop‑up marketing #J-18808-Ljbffr Topson Downs of California, LLC