Vans: Senior Manager, Media Strategy

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non‑conformity, and relentless progression. What will you do? As the Sr. Manager, Media Strategy, you will work directly with the Americas Marketing team, leading the strategy, execution, and optimization of all paid media efforts, reporting into the Director, Digital Marketing. Leading a team of paid media associates and agency partners, you will collectively drive brand awareness, product consideration, and revenue growth to meet our full‑funnel business priorities. You’ll collaborate closely with marketing, e‑commerce, and finance leadership to align on business objectives and form strategic planning and performance targets. Strategy and Execution Lead integrated media strategy and execution across the U.S. and Canada, spanning social, search, video, Connected TV, audio, and out‑of‑home. Align media plans with regional business objectives and global brand strategy to drive brand awareness, product consideration, and measurable sales impact. Media Investment and Impact Manage a multi‑million‑dollar media budget, making strategic allocation decisions to maximize ROI. Track performance against ambitious traffic and revenue goals, present weekly insights to leadership, and continuously optimize campaigns to meet or exceed forecasts. Measurement and Innovation Partner with external measurement and analytics teams to evaluate media effectiveness using metrics such as MROI, incrementality, and attribution. Lead experimentation with new ad formats, emerging platforms, and media measurement capabilities to drive growth and maintain a competitive edge. What do you need to succeed? 7‑10 years of direct‑to‑consumer brand and performance media experience High proficiency in digital and social media networks: Facebook, Instagram, TikTok, Snapchat, Pinterest, Google, CTV, audio Traditional media buying experience: OOH, TV, print Performance marketing (acquisition and retention) strategy, execution, and optimization Advanced analytics and measurement skills; managing measurement towards KPI’s Experience with budget management Preferred skills: Experience with lifestyle apparel/footwear brand is a plus Understanding of Canadian market is a plus Compensation Hiring Range: $125,280.00 USD – $156,600.00 USD annually. This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Benefits Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on and by clicking. EEO Statement At VF, we value a diverse, inclusive workforce and provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at View email address on click.appcast.io. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Vans