Senior Product Marketing Lead - Electronic Security & SaaS

PRODUCT MARKETING | ELECTRONIC SECURITY + SaaS / ENTERPRISE TECHNOLOGY

Senior Product Marketing Specialist – Electronic Security & Technology

Tysons Corner, VA | 100% Onsite at Corporate HQ

$122K–$130K + Annual Bonus

Direct Hire | 25% Travel

Electronic Security | Physical Security | B2B SaaS | Enterprise Technology | GTM | Sales Enablement

Adecco Permanent Recruitment is partnering with a highly established, industry-leading engineering and technology organization to expand Product Marketing within its growing Electronic Security & Technology business.

We're looking for a hands-on Product Marketing professional who knows how to take complex technical products and solutions from strategy through commercialization and market adoption.

This is NOT a traditional Marketing Communications role.

We need someone who can sit with Product Management, Engineering & R&D , understand sophisticated technology, uncover what customers actually need — and translate it into compelling go-to-market strategy, positioning, messaging, product launches and Sales Enablement.

WHAT WE'RE LOOKING FOR

✔ 6+ years of transferable experience in Product Marketing, Technical Marketing, B2B Marketing, Sales Enablement, Product Management support, Market Intelligence or related product-focused work

✔ Bachelor’s or Master’s degree in Marketing, Communications, Business or related field

✔ Experience marketing technical B2B products, platforms, services or solutions

✔ Strong Go-to-Market (GTM) strategy & product launch experience

✔ Product positioning, messaging & value proposition development

✔ Experience with buyer personas, ICPs, customer insights, Voice of Customer & competitive intelligence

✔ Strong Sales Enablement experience — playbooks, battlecards, presentations, solution briefs, training & launch materials

✔ Ability to translate complex technical/engineering capabilities into clear customer and business value

✔ Experience partnering with Product Management, Engineering, R&D, Sales/Business Development & technical SMEs

✔ Comfortable operating as a hands-on individual contributor in a highly visible, growing Product Marketing function

EXPERIENCE THAT WILL REALLY STAND OUT

We're especially interested in candidates with exposure to:

Electronic Security | Physical Security | Access Control | Video Surveillance | Security Management Platforms | Smart Buildings | IoT | Critical Infrastructure | Systems Integration | Enterprise Technology | Government/Defense Technology | Complex B2B Technology

Experience marketing solutions combining hardware + software/SaaS + services is especially valuable.

WHAT YOU'LL OWN

• Product & solution Go-to-Market strategy

• New product launches & commercialization

• Positioning, messaging & differentiation

• Buyer personas, ICPs & customer segmentation

• Market research & competitive intelligence

• Voice-of-Customer & win/loss insights

• Sales Enablement strategy, training & tools

• Battlecards, solution briefs, presentations & launch assets

• Product adoption & launch-performance analysis

• Cross-functional partnership across Product, Engineering, R&D, Sales & Marketing

⭐ WHY THIS OPPORTUNITY?

Build Something New: Help shape and expand a developing Product Marketing function supporting an innovative security and technology portfolio.

Get Close to the Product: Work directly with Product Management, Engineering, R&D and field teams — not several layers removed from the technology.

Own the GTM Story: Help answer the questions that matter: Who buys it? What problem does it solve? Why does it matter? How is it differentiated? What does Sales need to win?

High Visibility: Your work will directly influence product strategy, launches, Sales Enablement and growth.

Career Growth: Join an established organization investing heavily in innovation, technology and continued expansion.

WHO WILL STAND OUT?

A technically curious Product Marketer who understands both the product AND the customer.

You don't necessarily need to come from one exact security company — but you do need experience successfully taking sophisticated B2B technology or technical solutions to market.

Direct Electronic Security / Physical Security industry experience is especially valuable.

Interested or know someone who fits? Please email your resume directly to View email address on click.appcast.io & View email address on click.appcast.io for immediate consideration.

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Equal Opportunity Statement - The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance *