Head of Marketing

About the role

The Head of Marketing (Director) leads the development, execution, and continuous improvement of marketing strategies that advance The Potter’s House of Dallas’ vision through salvation, development, outreach, and community. This role is responsible for promoting organizational priorities, ministry initiatives, events, and communications through clear messaging, strategic audience engagement, and disciplined execution.

The position requires both strategic leadership and hands-on capability, with a focus on increasing awareness, participation, and meaningful engagement across the ministry. Because this role serves within a ministry environment, active participation in church life, including Sundays and major events, is expected.

Marketing Strategy

• Develop, execute, and refine integrated marketing strategies that support organizational priorities, ministry initiatives, events, campaigns, and growth objectives.
• Build on existing frameworks while identifying new opportunities to expand reach, improve effectiveness, and drive measurable outcomes.
• Ensure marketing strategies move audiences from awareness to engagement, participation, and ongoing spiritual connection through the church’s ministry pillars.

Internal Marketing & Communications

• Develop and execute strategies that strengthen engagement, attendance, participation, and connection among existing audiences, including members, attendees, volunteers, leaders, and partners.
• Ensure internal communications are clear, timely, and aligned across channels to support participation in the life of the church and movement through next steps.
• Provide oversight of key internal communication channels, including email, SMS, website, social media, in-service promotion, and creative assets.

Audience Development & Acquisition

• Develop and execute strategies that increase awareness of The Potter’s House and attract new individuals, families, and communities into the church’s mission and ministry.
• Drive audience growth through strategic promotion, storytelling, and outreach that encourage participation in services, events, and ministry opportunities.
• Oversee audience acquisition channels such as paid media, organic content, digital advertising, community marketing initiatives, and strategic partnerships, ensuring efforts are measurable and aligned with organizational growth goals.

Storytelling & Communications Partnership

• Partner closely with the Visual Storytelling and Communications teams to ensure marketing strategies are supported by compelling content, coordinated campaigns, and consistent messaging across all channels.
• Collaborate on campaign assets, testimonies, event coverage, media opportunities, reputation management, and external communications to create unified audience experiences that advance organizational priorities.

Marketing Operations

• Own marketing systems, workflows, project management processes, reporting structures, intake processes, and operational standards to create clarity, accountability, efficiency, and consistency across all marketing activities.

Budget & Resource Stewardship

• Develop, manage, and steward the marketing budget, allocating resources across channels, campaigns, technology, vendors, and agency partnerships to maximize effectiveness and support organizational priorities.

Organizational Partnership

• Partner with ministry leaders, executive leadership, production, communications, Visual Storytelling, community, outreach, and other departments to ensure marketing efforts support organizational priorities and create a consistent audience experience.
• Provide strategic guidance on prioritization so resources are focused on initiatives that deliver the greatest mission and organizational impact. Team Leadership & Development

Analytics, Data & Performance

• Establish performance metrics, reporting standards, and attribution frameworks that measure marketing effectiveness and support organizational decision-making. Partner with Business Performance, IT, and the Agency of Record to strengthen CRM utilization, data governance, audience insights, and reporting.
• Monitor campaign performance, audience behavior, channel effectiveness, and conversion outcomes to improve strategy and ensure marketing efforts move individuals toward services, participation, next steps, and ongoing discipleship.

Agency & Vendor Management

• Manage relationships with external agencies, consultants, contractors, technology providers, and strategic partners to ensure they deliver value, align with organizational standards, and support marketing objectives.

Success in this role will be measured by:

Mission Advancement

Marketing Effectiveness

Operational Excellence

Key Indicators

Audience Reach

Attendance Growth

Event participation

First-time Guest Acquisition

Next-step Engagement

Campaign Performance

Conversion Rates

Budget Stewardship

Project Delivery

Cross-functional Partnership effectiveness

• Proven experience developing and executing integrated marketing strategies across multiple channels and audiences
• Experience leading and developing high-performing teams
• Strong knowledge of digital marketing, content strategy, communications, audience growth, campaign management, and brand development
• Ability to translate organizational priorities into actionable marketing plans and measurable outcomes
• Strong analytical, project management, and operational leadership skills
• Experience managing budgets, vendors, agencies, and external partners
• Excellent communication, collaboration, and organizational skills
• Understanding of church culture and ministry environments
• Alignment with the mission, vision, and values of The Potter’s House of Dallas
• Willingness to work Sundays and support ministry activities, services, conferences, and special events as needed

Sunday is a required workday for this position. Rather than a traditional Monday through Friday schedule, this role follows a ministry operating schedule, with a weekday off, typically Monday or Friday, determined by organizational priorities, team coverage, and operational needs. The Head of Marketing is expected to support key ministry events and initiatives and engage in church activities as needed to effectively lead marketing efforts and advance the organization’s mission.