Associate Director, HCP Media Planning & Strategy

Company description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

The Point of Care team is responsible for development and ownership of the Point of

care strategy and activation.

The Associate Director, Point of Care is responsible for planning and managing the Point of Care media programs assigned to clients. Manages the day-to-day team workload, develops strong relationships with POC media partner, plans and coordinates projects, ensures plans adhere to PHM planning process, builds relationships with mid-level clients, manages and trains direct reports​, and works directly with the Strategy team.

The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships

Responsibilities

Impact & Day to Day

• You will have a strong understanding of how the agency works and how jobs flow throughout

• You will have a strong understanding of client’s business and goals

• You will an understanding how client business objectives translate into Point of Care marketplace strategies

• You will have a strong understanding of the overall Point of Care marketplace and partner landscape

• You will have an understanding of Point of Care partnership opportunities, deals and terms

• You will develop a knowledge PHM’s Terms + Conditions and Point of Care partner contracting process

You will be responsible for:

• The creation of Point of Care tactical recommendation

• Owning & presenting POC recommendation​

• Ownership of the business rules and parameters of the point of care engagement

• Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy

• Development of cross franchise strategy

• Prepare HCP target list for dissemination to partners

• Evaluation and selection of offices and tactics by brand

• Monthly & Quarterly validation and verification of each partner. Confirmation of delivery by office.

• Oversees the daily execution of Point of Care team tasks

• Responsible for managing timely delivery of Point of Care team projects and tasks

• Advances best practices in Point of Care process, efficiencies, etc..

• Responsible for Point of Care Marketplace updates

• Owns Point of Care POVs

Internal + External Relationships

• Responsible for developing talent, delegating appropriately, and ensuring teams are working smoothly

• Responsible for managing and prioritizing team assignments

• Provides clear, regular communication regarding client and project goals, prioritization and measures of success to all key stakeholders

• Fosters a positive work environment

• Provides expertise and shares knowledge with junior team members

• Delivers constructive, actionable feedback to team

• Begins to develop working relationships with client contacts as necessary

• Leads relationships with Point of Care media partners

• Collaborates internally with leadership across capabilities and teams

• Continues to develop relationships with key Groupe teams, PMX, APEX

• Contributes to new business efforts as needed

Qualifications

• 5+ years of media planning and/or buying for with preference in Point of Care, Out of Home, or HCP

• 1+ years recent HCP media experience

• 1-2+ years people management experience

• 2+ years expert MS Excel

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/20/2026.