Paid Search, Senior Digital Marketing Manager

Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Paid Search, Senior Digital Marketing Manager to develop and manage multi-channel digital campaigns with a strong focus on paid search, performance media, and measurable outcomes. You’ll guide campaigns from strategy through execution and optimization while collaborating across analytics, UX, creative, and development teams. The ideal candidate brings deep expertise in search marketing, data-driven optimization, and digital analytics, with the ability to translate performance data into actionable insights for clients and internal teams. Responsibilities Lead digital marketing programs with a primary focus on paid search, SEO, email marketing, display advertising, and website optimization. Manage performance media campaigns across platforms such as Google Ads (Search, Performance Max, YouTube) and Microsoft Advertising, optimizing through audience targeting, automated bidding, and data-driven experimentation. Define campaign success metrics, analyze performance across platforms, and deliver insight-driven reporting and recommendations. Conduct SEO audits and implement best practices across content, on-page, and technical SEO, developing recommendations that improve organic discoverability, strengthen integrated search strategies, and increase organic website traffic. Leverage AI-powered analytics and automation tools to uncover insights, optimize audience targeting, and enhance campaign performance. Develop and manage email marketing programs, including automation, segmentation, A/B testing, deployment, and reporting. Research and apply Generative Engine Optimization (GEO) best practices to ensure client content is discoverable and accurately represented within AI-powered search platforms (e.g., ChatGPT, Google AI Overviews, Bing, Claude, Perplexity). Improve processes for collecting, analyzing, and visualizing campaign performance data. Partner with UX/UI, design, and development teams to support digital experience design and web development projects. Identify emerging opportunities in digital channels, technologies, and content strategies. Build strong internal and client relationships by providing trusted digital marketing counsel. Qualifications 5-7 years of experience managing digital campaigns that generate results/ROI Strong experience with Google marketing platforms, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc. Google Analytics certification, Google Ads certification Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports for clients and internal teams Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Funnel, Google Looker Studio, Salesforce Datorama, Tableau, etc.) Strong problem-solving skills with the ability to identify issues and develop solutions independently Familiarity with CMS platforms (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot, GovDelivery), and basic HTML Experience with federal, healthcare, or nonprofit clients is a plus, including knowledge of digital fundraising, accessibility/Section 508 compliance, and ATO requirements Experience working in agile environments; Scrum or PMP certification a plus Strong presentation and written communication skills Crosby has consistently been recognized as a Top Workplace by The Washington Post. We offer generous benefits, bonuses, and profit-sharing opportunities. Benefits and Compensation We offer a robust compensation and benefits package for all employees: Industry leading year-end bonuses and profit-sharing opportunities 401K plan with unlimited access to investment advisors High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA) Hybrid working environment with 3 days in the office and 2 days remote Comprehensive Vacation, Sick, Personal Leave program 12 Company paid holidays/personal day Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support Short-term and long-term disability coverage paid in full by the company Term life insurance paid by the company Professional development, training programs, and industry certifications Up to 12 weeks of paid maternity leave, and parent leave benefits Fun events like our annual Blue Angels Picnic, monthly Crosby’s Cooking lunch, and holiday celebrations Annual “Inspiring Actions That Matter” Day of Service at local nonprofits and charities The base salary range for this position is $70,000 to $90,000, plus additional compensation such as bonuses and profit sharing. Salary is based on a range of factors that include years of professional experience, skill set, certifications, agency experience, and comparative experience to current Crosby staff in the same position. Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. The position can be based out of either office. To apply, submit a cover letter and resume. Crosby is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, age, religion, sex, sexual orientation, national origin, veteran, or disability status. We are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr Crosby-Marketing-Communications