Sr. Data Analyst, e-Commerce Media Performance

Sr. Data Analyst Of eCommerce Media Performance The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. The Sr. Data Analyst of eCommerce Media Performance will own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad-hoc analysis. This high-visibility role combines e-Commerce Media expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The analyst will serve as a cross-BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit. This position will be based out of our Phoenix, AZ and will report to the Director of Finance & Analytics, Pet eCommerce. We operate in a hybrid work environment that balances in-person collaboration with workplace flexibility. Employees are currently expected to work from the office at least three (3) days per week. Beginning in September 2026, our hybrid model will transition to four (4) in-office days per week to support greater collaboration, learning, and team connection. Key Responsibilities Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership Optimization & Insights: Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements. Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and profitability; Collaborate with digital shelf teams to link media insights to PDP performance and conversion. Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships. Qualifications Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills Must have prior experience collecting, cleaning, validating, and joining data from various sources for dashboard development and analysis Prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media a plus Proven ability in working cross-functionally to achieve results Strong communication skills with ability to influence decision makers and indirect reports Ability to work independently with some direction; superior organizational skills Professional demeanor and integrity; works extremely well in teams Strong working knowledge of the Microsoft Office suite; expert level Excel skills; Power Query; Power BI Minimum Experience & Education Bachelor’s degree in business or related field required 3+ years of relevant CPG data analysis, and dashboard building Experience required 5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred Working Conditions Comfortable, corporate office environment; frequent use of phone and PC; required overnight business travel approximately 10% of the time after onboarding Benefits Package & Employee Programs: Comprehensive Medical, Dental, and Vision Insurance Free Life and Disability Insurance Health and Dependent Care Flexible Spending Accounts 401k with 3% company match and annual employer discretionary contribution Paid vacation, holidays and sick time Employee Assistance Program Access to thousands of free online courses Discounts on cell phones, movie tickets, gym memberships, and more! Education Assistance (both college degrees and professional certifications) Referral Program with cash bonus Access to on-demand pay Paid parental leave Central Garden & Pet