Marketing Campaign Manager

Badger Meter - Where Every Drop Counts and So Do You At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste. Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation. When you join us, you'll find: Purpose-driven work that makes a real difference in communities around the globe. Career growth and development opportunities designed to help you achieve your potential. A supportive, inclusive culture where collaboration and creativity thrive. Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet. What You Will Contribute The Marketing Campaign Manager is responsible for building customer interest and awareness for global business‑to‑business products and services by strategizing, building, deploying and tracking marketing campaigns and commercial programs. Reporting to the Manager, Global Marketing Communications, this individual works collaboratively across the global marketing department to develop campaign plans/timelines, ensuring the successful implementation of MarComm tactics and reporting back to stakeholders with the results. The right candidate is an experienced marketing communications professional who excels at project management and is comfortable with a metric/performance driven culture. Job Duties Partner with Global Marketing, Product Marketing and Sales to consult on, strategize, develop and deploy innovative national and international marketing campaigns and commercial programs to achieve objectives. Lead product release go‑to‑market planning and execution for new and enhanced products, aligning cross‑functional teams on strategy, communications, messaging, timelines, and deliverables to ensure successful launches. Drive demand generation strategy and execution to build a robust pipeline, enabling direct and channel sales teams through integrated traditional and digital campaigns that attract, engage, and convert target customers. Optimize website performance as a key demand generation channel, leveraging SEO, CRO, and related digital optimization techniques to drive traffic, enhance user journeys, and improve conversion and customer acquisition outcomes. Manage national and international trade show strategies and communications, working closely with subject matter experts, Content Manager, Digital Marketing, Brand Strategy and Trade Show Production teams. Support the Manager, Global Marketing Communications in media analysis and placement, strategic marketing plans, campaign briefing and trade show analysis. Define, track, and analyze campaign KPIs to measure impact across the full buyer journey and continuously improve marketing effectiveness. Manage campaign‑driven social media efforts, tracking performance metrics and optimizing content and tactics based on engagement and conversion data. Partner with Product Marketing, Sales, and customers to identify compelling success stories, translate results into clear narratives, and leverage case studies across campaigns, conferences, digital channels, and sales enablement materials. Develop and manage targeted email marketing campaigns aligned with global campaign strategies, leveraging Salesforce Account Management and CRM data for audience segmentation, personalization, lead progression, and performance tracking across the customer lifecycle. Prepare contracts (POs) and invoicing in support of programs. Work with both internal and external resources to deliver results and achieve project goals. Up to 10% travel required. Education and Experience Bachelor's degree in marketing, business or communications‑related field. 5+ years of experience in a related field; experience in leading and owning marketing campaigns or commercial marketing programs for a business‑to‑business environment. Previous experience working in a global environment preferred. Qualifications Familiarity with business‑to‑business vertical marketing and marketing communications initiatives and strategy is essential. Ability to strategize and build marketing campaigns and commercial programs from the ground up, while measuring effectiveness throughout the process required. Working experience in project management, email, content management and social media management tools. Competitive Total Rewards at Badger Meter Competitive Pay Annual Bonus Eligible for Annual Pay Increases Comprehensive Health, Vision, and Dental Coverage 15 days Paid Time Off + 11 Paid Holidays Retirement savings: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis. Additional access to a certified financial planner to help ensure your money is working for you, at no cost! Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more. Educational Assistance – Tuition Reimbursement up to $5,250. Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage. Health Savings Account (HSA) & Flexible Spending Account (FSA) options. An Equal Opportunity/Affirmative Action Employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the “EEO is the Law” poster supplement at Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship. Privacy Statement: The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here. #J-18808-Ljbffr