Salesforce CRMA (formerly Einstein Analytics)
StaffSource
About the Role
Title: Salesforce CRMA
Location: Remote
Employment Type: Contract (C2C)
We are seeking an experienced Salesforce CRMA (formerly Einstein Analytics) to lead the design and implementation of our client's 2027 CRMA roadmap . This role will partner closely with both business and technical stakeholders to maximize the organization's Salesforce analytics investment and fully leverage existing CRMA licenses.
The ideal candidate will be a strategic architect with strong hands-on development capabilities, capable of translating business requirements into scalable analytics solutions while actively building dashboards and analytics assets within the Salesforce ecosystem.
Key Responsibilities
- Lead the design and execution of the client's 2027 Salesforce CRMA roadmap.
- Collaborate with business leaders, product owners, and technical teams to define analytics strategies and priorities.
- Assess existing reporting and dashboard environments and develop transformation plans.
- Transition and modernize existing dashboards into CRMA.
- Design and build new dashboards and analytics solutions to support evolving business needs.
- Develop scalable data models, analytics architectures, and governance frameworks.
- Create and maintain datasets, recipes, dataflows, and transformations within CRMA.
- Utilize SAQL and other advanced CRMA capabilities to deliver complex business insights.
- Optimize dashboard performance, usability, and adoption.
- Provide architectural guidance and best practices for Salesforce analytics initiatives.
- Partner with Salesforce administrators, developers, and business stakeholders throughout the project lifecycle.
Required Qualifications
- 7+ years of experience in Salesforce analytics, business intelligence, or data architecture roles.
- Strong expertise with Salesforce CRMA (Tableau CRM / Einstein Analytics) .
- Experience designing enterprise-scale analytics solutions and roadmaps.
- Hands-on experience creating and maintaining:
- Dashboards
- Datasets
- Recipes
- Dataflows
- SAQL queries
- Strong understanding of Salesforce data models, objects, and reporting structures.
- Experience integrating and transforming CRM data for analytics consumption.
- Ability to gather requirements and translate business needs into technical solutions.
- Excellent stakeholder management and communication skills.
Preferred Qualifications
- Salesforce certifications such as:
- Salesforce Certified Data Cloud Consultant
- Salesforce Certified Administrator
- Salesforce Platform App Builder
- CRM Analytics and Einstein Discovery Consultant (preferred)
- Experience with enterprise BI platforms such as Tableau, Power BI, or Qlik.
- Previous experience leading analytics modernization or migration initiatives.
Technical Skills
- Salesforce CRM Analytics (CRMA)
- Einstein Analytics / Tableau CRM
- Salesforce Objects & Data Model
- SAQL
- Recipes
- Dataflows
- Datasets
- Dashboard Design & Development
- Salesforce Reports
- Data Visualization
- Business Intelligence Architecture
- Data Governance & Analytics Strategy
Nice to Have
- Experience developing executive-level KPI dashboards.
- Knowledge of data warehousing and ETL concepts.
- Experience with large-scale Salesforce implementations.
- Agile/Scrum experience.
If you are a Salesforce CRMA expert who can both architect analytics solutions and remain hands-on with dashboard development, we'd love to hear from you.
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