Senior Manager, Product Marketing - Creative Ads Strategy

Position Summary Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first‑party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, Samsung Ads provides advertisers with unparalleled reach and insights into TV viewership, redefining the future of digital advertising. Responsibilities Own end‑to‑end product go‑to‑market and product marketing for Ads Data & Measurement, including developing and executing go‑to‑market product strategy from conception to launch with in‑house and third‑party solutions. Understand the customer and what it takes to win – capture voice of the customer, analyze advertiser needs and market trends, and translate insights into prioritized product and GTM strategies to accelerate sales. Package new and existing offerings that meet customer business objectives – distill complex products into clear, value‑driven offerings for sales and clients, working with BD teams on rights, pricing, and agreements. Build and refine value propositions and define the Samsung product arc – create compelling narratives for each Samsung Ads offering, incorporating industry intelligence and market data. Partner cross‑functionally – collaborate daily with Product Managers, Product Strategy, Marketing, Engineering, and Sales to bring offerings to life and provide informed recommendations on product steering and deployment. Required Qualifications 8+ years of experience leading advertising‑related product marketing programs, primarily in media, programmatic, or technology‑related ad sales. 5+ years of experience in the ads data & measurement space, including attribution, MMM models, brand and conversion lift, experimentation, and first‑party data strategies. Experience owning the full product marketing lifecycle for B2B, ads, or content products from early‑stage partnership to general availability. Proven track record of successfully launching and accelerating adoption of new or existing products in the CTV, programmatic, sponsorship, or advertising space. Outstanding cross‑functional collaboration with Business Development, Content/Programming, Engineering, Product, L&D, Monetization, and Sales teams. Quantitative and GTM familiarity – proficiency in data analysis, basic third‑party market research, and crafting product arc narratives. Bachelor’s degree in a related field (product, marketing, business, media, etc.). Preferred Qualifications Strong market landscape knowledge and direct experience with leading media, CTV/OTT advertising platforms or related programmatic platforms such as Meta, Netflix, Google, Amazon, Apple, Pinterest, Disney, or Roku. Familiarity with Samsung Ads products, including programmatic and direct offerings, device capabilities, and Samsung TV+ offerings. Data‑driven – use data and metrics regularly to evaluate product adoption, quantify feedback, and assess commercial impact. Excellent communication – written, verbal, and persuasive presentation skills. Strong operator – exceptionally organized and operationally focused. Salary & Benefits Base salary range: $170,000 to $200,000 for candidates based in New York City, NY. Benefits include Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance after six months, Paid Time Off, Student Loan Program after six months, Wellness Incentives, and more. Travel Up to 15% domestic or international travel for internal and external meetings. #J-18808-Ljbffr