Ecommerce Manager

RAM Hotels – a dynamic,thriving, innovative hotel management company headquartered in Columbus,Georgia. Over the last few years, we have quietly and steadfastly taken ourplace as a leader in the hospitality industry of corporate America; whileserving some of the most well-known midscale hotel brands in key marketsthroughout the Alabama and Georgia region. We strive to meet our guests demandswhile continuously changing the perception of the hospitality industry. Whenyou join RAM Hotels, you do more than simply switch companies to advance yourcareer, you become part of the RAM Hotels family! The Ecommerce Manager(ECM) is responsible for 1) Managing the user experience on the hotel’s websiteacross the portfolio and internet booking engine (IBE) to improve conversionrates, 2) Executing paid search (PPC), display ads, and managing organic searchrankings to drive high-intent traffic, 3) Ensuring the property is effectivelylisted and merchandised on Online Travel Agencies like Expedia and Booking.com,and 4) developing and implementing online marketing programs and strategies toincrease sales and revenue for the company, 5) Tracking performance usingGoogle Analytics and channel management systems to pivot campaigns based onguest behavior. As an Ecommerce Manager, you’ll shape and execute our contentstrategy, manage digital channels, and strengthen brand presence across thebuyer journey to drive online revenue and optimize digital platforms. Define and evolve advanced measurementstrategies across the full digital marketing ecosystem, including paid media,SEO/SEM, email, onsite, and web/app experiences, ensuring performance ismeasured holistically and consistently across channels. Workingclosely with key collaborators to align efforts. Strongunderstanding of buyer journeys, account-based strategies, and lead managementbest practices Monitoringand evaluating online media campaigns to keep them fresh and effective.Handling strategic online initiatives. Strongcollaboration and relationship-building skills with cross-functional teams,particularly sales and revenue management. Working with other department headsand staff to discuss plans and marketing strategies. Stayingcurrent with emerging opportunities in the digital marketing world. Thisrole leads complex, cross-functional analytics initiatives across all digitalchannels, with accountability for defining measurement strategies, interpretingcustomer data, and delivering insights that directly influence the company’smarketing decisions. Defineand evolve advanced measurement strategies across the full digital marketingecosystem, including paid media, SEO/SEM, organic social, email, onsite, andweb/app experiences, ensuring performance is measured holistically andconsistently across channels. Monitorand report on content and digital campaign performance, using analytics toinform clear insights, implications, and recommendations that inform strategyand investment decisions. Partnerwith subject matter experts to capture insights and turn them into engaging,audience-focused content. Overseecontent calendars and campaign timelines to ensure consistent messaging anddelivery across all digital touchpoints WorkSample/30-60-90 plan: May be asked to share a sample of prior work and/orcreate a 30-60-90 day plan to achieve success in this role #J-18808-Ljbffr TRU by Hilton - Prattville, RAM Hotels