Ralph Lauren Senior Copy Manager

Company Description Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration. Position Overview The Senior Copy Manager will lead the editorial voice and creative expression across Ralph Lauren's brands, operating as a senior creative partner to brand leadership—shaping narrative direction, guiding concept development, and ensuring a refined, consistent voice across all touchpoints. With a deep understanding of fashion, culture, and storytelling, this leader brings both editorial rigor and conceptual strength—translating creative vision into compelling copy that captures the nuance and aspiration of the Ralph Lauren consumer. They oversee and mentor a team of writers while working cross-functionally with Creative Directors, Art Directors, Design, Merchandising, Marketing, Belonging & Equity, and Corporate Communications to bring cohesive, resonant stories to life. Essential Duties & Responsibilities Creative Direction & Concept Development Lead copy concepting in partnership with Brand Creative Directors, shaping seasonal narratives and campaign platforms for women's categories. Translate creative vision into clear, compelling language across campaigns, editorials, and brand storytelling. Partner with Art Directors and Designers to ensure copy and visuals work seamlessly together, elevating the overall creative output. Contribute to high-level creative discussions, bringing a strong editorial point of view rooted in fashion, culture, and storytelling. Editorial Oversight & Brand Voice Own and refine the voice across Collection, Women's Polo, Lauren, Home, Fragrance, and Accessories. Ensure consistency, clarity, and emotional resonance across all copy outputs—from campaign headlines to long-form editorial. Edit and elevate work from manager-level copywriters, providing clear, actionable feedback that sharpens storytelling and tone. Maintain a balance between brand expression and commercial clarity across all deliverables. Team Leadership & Development Manage and mentor a team of copywriters and senior copywriters, fostering growth, craft, and editorial excellence. Set a high bar for writing quality, taste, and storytelling across the team. Provide guidance on workload, prioritization, and creative problem-solving in a fast-paced, multi-category environment. Cross-Functional Collaboration Partner closely with Merchandising, Marketing, Product Copy, and E-commerce teams to align storytelling with business priorities. Collaborate with DEI and Corporate Communications to ensure messaging is thoughtful, inclusive, and aligned with brand values. Work across global teams to ensure consistency of voice while allowing for regional nuance where appropriate. Support fragrance and accessories storytelling with a nuanced understanding of product, emotion, and sensory language. Campaign & Category Execution Oversee copy development for seasonal campaigns, launches, and key brand moments across women's categories. Ensure storytelling translates seamlessly across channels, including digital, social, retail, and wholesale. Elevate product narratives into rich, editorial storytelling that reflects craftsmanship, heritage, and modern luxury Experience, Skills & Knowledge Experience in fashion copywriting, editorial, or advertising. Strong background in fashion journalism and/or agency experience, with a portfolio demonstrating concepting and storytelling excellence. Proven experience managing and mentoring writers in a creative environment. Deep knowledge of women's fashion, styling, and cultural trends. Exceptional writing and editing skills, with a refined sense of tone, voice, and narrative. Ability to lead creative conversations and influence cross-functional partners. Highly organized and capable of managing multiple categories, timelines, and deliverables simultaneously. Experience working across multiple platforms and channels, from campaign to commerce. A strong alignment with the Ralph Lauren aesthetic and sensibility. Ability to work flexible hours, including outside of local time zone as needed. Ability to travel as needed. Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face-to-face interactions. #J-18808-Ljbffr Ralph Lauren