Digital Asset Management Product Owner

Role : Digital Asset Management Product Owner

Location: Golden Valley, MN - Local candidates only. Must be onsite at least 3 days/week

Summary / Overview

:The Digital Product Owner is a hands-on, execution-focused leader responsible for driving the implementation, evolution, and optimization of key digital platforms and capabilities within the marketing ecosystem. This role will initially focus on delivering and scaling the new Digital Asset Management (DAM) platform and modular content foundation, ensuring these tools enable governed reuse, compliance, and activation across channels. Over time, the scope of this role could evolve to include areas such as CMS re-platforming, personalization, digital marketing journey orchestration, analytics, omnichannel integration, metadata enhancements, AI-enabled workflows, and other emerging digital capabilities

.
The Digital Product Owner plays a critical role in translating strategic priorities into actionable roadmaps, user stories, and deliverables while ensuring alignment with cross-functional team

s.
This role requires strong domain knowledge across content supply chain processes and CMS ecosystems, ensuring alignment between content creation, management, and activation. Candidates with experience spanning both DAM and CMS-driven environments are strongly preferred to support long-term platform and domain continui

ty.
This role focuses on product decisions and value delivery, not program management, requirements documentation, or day-to-day operati

ons.
Responsibili

ties:Platform Ownership & Roadmap Execu

tion:Digital Asset Management (

DAM):· Own the product vision, roadmap, and backlog for the DAM platform, ensuring it evolves from a repository into a connected content en

gine.· Define and deliver capabilities such as metadata and taxonomy standards, workflow automation, modular content enablement, and channel activa

tion.· Collaborate with stakeholders to ensure the DAM supports governed reuse, compliance, and readiness for personaliza

tion.
Modular Content Enabl

ement:· Drive the implementation of modular content capabilities, including fragments, templates, and mo

dules.· Ensure modular content investments support scalable activation, reuse, and personalization across channels (web, email, CRM,

etc.).
Emerging Capabi

lities:· Lead the delivery of personalization, analytics, and AI-enabled workflows as part of the broader digital marketing eco

system.· Partner with cross-functional teams to identify and prioritize opportunities for innovation, small-scale pilots, and effi

ciency.
Backlog Ownership & Priorit

ization:· Own and prioritize the product backlog (epics and fe

atures).· Translate strategic priorities into clear user stories, acceptance criteria, and requi

rements.· Make trade-off decisions balancing governance, usability, speed, a

nd risk.· Sequence work based on business value, dependencies, and adoption re

adiness.
Analytics, AI, & Experim

entation:· Define and track success metrics for DAM, modular content, and other digital capabilities (e.g., content reuse rates, time to find content, personalization

impact).· Use data and analytics to uncover insights, identify gaps, and shape enha

ncements.· Champion a test-and-learn culture by leading A/B testing, small-scale pilots, and iterative experim

entation.· Identify opportunities for AI, machine learning, and automation to improve digital marketing experience and operational ef

ficiency.
Cross-Functional Coll

aboration:· Collaborate with marketing, content, analytics, design, IT, compliance, and distribution to deliver and adopt

features.· Communicate priorities, timelines, and performance insights to sta

keholders.· Align with other leaders to ensure tactical execution supports broader strate

gic goals.
Key De

liverables:· DAM & modular content produ

ct roadmap.· Prioritized backlog with outcome-b

ased epics.· Release acceptance criteria and succe

ss metrics.· Establishment of approval workflows and governance

processes.
Minimum R

equirements:
· 5–8 years of experience in product ownership, business analysis, or digit

al marketing.· Hands-on experience with DAM platforms and/or CMS platforms (e.g., AEM, Sitecore, Contentful) in support of digital marketin

g ecosystems.· Demonstrated understanding of content supply chain processes, including content lifecycle, governance, an

d activation.· Proven ability to write clear user stories with strong accepta

nce criteria.· Familiarity with AI concepts, automation tools, personalization platforms, or LLM-enabl

ed workflows.· Strong proficiency in analytics tools (e.g., Adobe Analytics, Googl

e Analytics).· Experience with CMS platforms (e.g., AE

M, Sitecore).· Strong communication, stakeholder management, and partne

rship skills.
Preferred Q

ualifications:· Experience with AI-driven tools

or platforms.· Experience running A/B tests and developing experime

ntation plans.· Comfort using or partnering on data modeling, customer segmentation, or predict

ive analytics.· Understanding of accessibility, SEO principles, and modern UX/

UI frameworks.· Experience in financial services or other highly regulat

ed industries.· Experience owning or supporting products spanning both DAM and CMS platforms, with a focus on integration and

content reuse.· Strong understanding of modular content frameworks and structured c

ontent models.· Familiarity with headless CMS or composable archite

cture patterns· Experience supporting long-term evolution of MarTech ecosystems requiring cross-platfo