Digital Marketing & Content Specialist

Kuumba Made, Inc. Digital Marketing & Content Specialist Tucson, AZ Full time Company website The Digital Marketing & Content Specialist manages day-to-day digital marketing execution across paid media, email, social content, and copywriting. Spreading Joy Through Earth’s Gifts Since 1980 For over 45 years, the spirit of Kuumba has inspired everything we do. It all began with our founder, a deeply compassionate woman whose powerful connection to nature and unshakable spirit of adventure shaped who we are today. After traveling the world exploring diverse cultures and their traditional plant remedies, Denise "Kuumba" Piazza, came to understand that the earth provides everything we need to care for ourselves and one another. She learned to transform nature’s beautiful gifts into products that nurture and uplift—always with the intention of spreading love and care. That love is woven into every formula, every step of the process, and every batch we create. As Kuumba Made employees, we are part of something meaningful. Every product we craft, every order we ship, and every interaction we have reflects our shared values. We are a people-first company, and the heart we put into our work is what makes Kuumba Made truly special. Kuumba Made is a proudly woman-owned, WBENC-certified company based in Tucson, Arizona. For 45 years, we have been handcrafting natural personal care products with intention, care, and a deep respect for the power of plants. Ready to make a real impact? Explore open roles. Description Overview The Digital Marketing & Content Specialist manages day-to-day digital marketing execution across paid media, email, social content, and copywriting. This hybrid role combines analytical thinking with hands-on creative production, translating brand strategy into effective, platform-specific content that drives engagement, conversion, and customer growth. Working closely with the marketing and design teams and external creative partners, this role will help maintain a consistent brand experience across digital and physical touchpoints while keeping campaigns, content, and digital initiatives moving forward. Key projects will include supporting the launch and ongoing promotion of Kuumba Made’s new retail space. Distinguishing Characteristics This is a single-level job classification within the marketing job series. Essential Functions Digital Marketing & Paid Media Plan, launch, monitor, and optimize paid campaigns across Meta, Google Ads, and TikTok Ads. Manage campaign budgets and performance, making data-informed recommendations to improve efficiency and results. Track and report on key performance metrics, including ROAS, CAC, conversion rates, engagement, and revenue, as appropriate to each channel. Identify opportunities to improve targeting, creative performance, landing pages, and campaign effectiveness. Stay current on digital advertising trends, platform changes, and emerging opportunities. Manage day-to-day email marketing, including campaign planning, scheduling, segmentation, automated flows, and performance reporting. Develop email content and creative that supports product launches, promotions, seasonal campaigns, customer retention, and brand storytelling. Monitor email performance and make recommendations to improve engagement, conversion, and customer retention. Maintain an organized email calendar aligned with broader marketing and promotional priorities. Content & Copywriting Write clear, engaging, on-brand copy for social media, email, websites, product pages, paid advertising, retail/POS materials, and other marketing channels. Adapt messaging for different audiences, platforms, and stages of the customer journey. Maintain consistency in Kuumba Made’s brand voice across digital and physical customer communications and experiences. Develop digital content and promotional copy supporting the launch and ongoing marketing of the new retail space. Support wholesale and B2B copywriting needs as requested. Social Media Content & Production Create static and templated graphics for social posts, stories, digital campaigns, and other marketing needs using approved brand assets. Adapt existing photo, video, and design assets into platform-specific formats and dimensions. Work with high-quality photo and video assets provided by external creative partners to create timely, engaging social content. Build and maintain a rolling content calendar aligned with campaign priorities and incoming agency assets. Coordinate content scheduling and publishing across relevant social platforms. Manage influencer and creator partnerships, from outreach and product seeding through content coordination, tracking, and repurposing across social and digital channels. Handle quick-turn design needs, including email layouts, digital ads, social graphics, promotional materials, and basic web updates. Collaborate with internal graphic designers on larger creative initiatives and higher-level brand assets. Work with external creative and production partners to organize incoming assets and ensure deliverables are properly formatted and ready for use. Maintain organized digital assets and marketing files in accordance with established file-management and brand standards. Help identify opportunities to streamline creative and digital workflows. Minimum Qualifications Three (3) years of experience in digital marketing, content marketing, paid media, email marketing, or a related field. Experience in natural products, beauty, wellness, lifestyle, or retail is a plus. Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, and Google Analytics. Experience managing influencer and creator partnerships and repurposing creator content across digital channels. Experience managing email marketing platforms such as Klaviyo or equivalent, including campaigns, segmentation, automated flows, and reporting. OR an equivalent combination of education, certification, and experience that results in the successful performance of the job. Additional education may substitute for required experience on one-for-one year basis or vice versa. Knowledge, Skills, and Abilities Strong copywriting skills with demonstrated ability to develop effective messaging across social media, web, email, advertising, and other marketing channels. Proficiency with Adobe Creative Suite, particularly Photoshop and Illustrator. Experience with InDesign is a plus. Experience using AI-assisted creative and productivity tools such as Kive, Midjourney, Gemini, or comparable platforms. Experience creating and adapting digital graphics for social media, email, advertising, and web. Familiarity with content management systems, digital asset management, and collaborative file-sharing platforms such as SharePoint. Knowledge of process improvement systems and approaches. Work performed generally in the office environment, with occasional visiting production areas and may require standing for extended periods, walking through production areas, lifting materials up to 25 lbs., and wearing appropriate personal protective equipment (PPE) as necessary. Full-Time, Mon-Fri 8a-5p Benefits 401(k) 401(k) matching Health insurance Dental insurance Vision insurance Employee discount program Paid time off Parental leave Paid Holidays #J-18808-Ljbffr KUUMBA MADE INC