VP Marketing

Vice President, Immuno-Oncology MarketingVice President, Immuno-Oncology MarketingReports to: Chief Commercial OfficerLocation: Redwood City, CAClassification: ExemptOverview:The Vice President, Immuno-Oncology Marketing will report to the Chief Commercial Officer and be responsible for leading the company's marketing initiatives for LOQTORZI ® (toripalimab-tpzi), Coherus' first Immuno-Oncology asset. This person will be the brand champion and will lead the creation and implementation of the Brand Strategy and tactical plans that differentiate and demonstrate the therapeutic value of Coherus' Immuno-Oncology portfolio to patients, healthcare providers and key stakeholders within the healthcare system. This person must also have a strong track record of partnering with cross-functional teams to build alignment across the organization.Responsibilities:Serve as key member of the Coherus Commercial Leadership TeamCreate the LOQTORZI ® (toripalimab-tpzi) Brand Strategy and Value StoryBased on the competition and market segmentation, manage product positioning that maintain differentiation of the brandDevelop and execute all personal & non-personal promotions for LOQTORZI ® (toripalimab-tpzi)Lead strategy and tactical deliverables for the Coherus Sales Teams, Corporate Accounts and Thought Leader Liaison TeamsOversee digital/print strategy and tactical deliverablesOptimize return-on-investment, manage the Agency-of-Record, and manage the promotional budget for LOQTORZI ® (toripalimab-tpzi)Lead and develop team of talented professionals including Marketing and Thought Leader LiaisonsLead and manage Branding for LOQTORZI ® (toripalimab-tpzi) and Immuno-Oncology portfolio.Support business development planningQualifications:Bachelor's degree in business, science or related field. A master's degree (MBA) is strongly preferred15+ years relevant experience in health care/pharmaDirect experience in Oncology marketing and Rare Disease marketing or Rare Oncology marketingBroad experience in personal and non-personal channels and tactics, that drive success in bio-pharma marketingExperience in optimizing Return-on-Investment, managing an Agency-of-Record and a promotional budgetExperience in marketing to various audiences, including Oncologists, Nurses, pharmacists, office-practice-managers and trade organizationsProven track record of working with Sales Management, Commercial Operations, Market Access, Medical Affairs and other cross-functional teams to achieve shared goals and objectivesSolid track record in building and developing teamsExperience in the business of Immuno-Oncology and/or Oncology related injectables ("Buy and Bill")Excellent interpersonal and communication skillsStrong computer skills, including all MS Office applicationsOutstanding presentation skillsThe Base Salary Range for this position is $290,000 to $335,000. Coherus considers various factors, including professional background and work experience, when determining base pay. These considerations mean actual compensation will vary.Coherus provides equal employment opportunities to all employees and applicants for employment and prohibits unlawful discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We also prohibit discrimination based on the perception that anyone has any of these characteristics or is associated with a person who has or is perceived as having any of these characteristics.