Principal UX Designer, Amazon Advertiser UX

Are you a design leader who transforms intricate challenges into elegant, user-centric solutions? Amazon Advertiser UX team is seeking a Principal UX Designer to revolutionize campaign planning, management, and reporting experiences.

What You'll Do: Lead end-to-end design innovation from conceptualization to execution. Collaborate with cross-functional teams to bring transformative ideas to life. Create compelling design deliverables that make complex workflows feel intuitive. Drive user-centered design decisions powered by data and insights.

Who You Are: A creative problem-solver who thrives on turning abstract concepts into tangible experiences. Deeply passionate about leveraging technology and AI to enhance user interactions. Strategic thinker who sees design as a holistic blend of aesthetics, functionality, and emotion. Comfortable navigating fast-paced, large-scale technological environments

Ideal Candidate: Proven track record of innovative design leadership. Comprehensive understanding of web technologies and design best practices. Exceptional ability to translate complex technical requirements into seamless user experiences. Enthusiastic collaborator who embraces iterative design and constructive feedback.

Join us in reimagining how advertisers interact with digital campaign tools. Your design can change everything.

Key job responsibilities

- Own the UX of emerging experiences with impact across Amazon.

- Create user-centered designs by considering market analysis, data, customer feedback, user research and technical constraints/opportunities.

- Quickly and thoroughly create user flows, wireframes, design mockups, and prototypes to effectively conceptualize new product initiatives.

- Thoughtfully simplify and distill complex processes into intuitive and elegant UI.

- Establish and maintain detailed user-interface patterns and specifications-working closely with developers to see your design through to deployment.

- Communicate complex, interactive design concepts clearly and persuasively across different audiences and varying levels of the organization.

- Partner closely with other product and design teams across Amazon.

- Mentor up and coming talent.

- Experience designing and prototyping with tools such as Figma.

About the team

The Demand Tech UX team envisions and delivers intuitive, intelligent experiences that enable advertisers of all sizes to achieve their business goals effortlessly. As the strategic design center for Amazon Ads, we transform complexity into clarity through customer obsession, data-driven decisions, and intentional craftsmanship. We drive platform excellence by unifying experiences, accelerating innovation, and fostering cross-organizational collaboration. Our commitment to swift, thoughtful execution and continuous refinement ensures we create scalable solutions that set new standards for advertising excellence while delivering consistent value to our advertisers.

BASIC QUALIFICATIONS

- 10+ years of design experience

- Experience with best practices for User Interface Design, Information Architecture, and Interaction Design

- Experience in life cycle design projects from design strategy through execution

PREFERRED QUALIFICATIONS

- Experience providing and effectively communicating strategic and tactical recommendations based on data

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, NY, New York - 180,300.00 - 244,000.00 USD annually

USA, WA, SEATTLE - 164,000.00 - 221,800.00 USD annually