Vice President Marketing

Location:

New York, NY or Dallas, TX (3 days in office)
Compensation:

$350k OTE ($250k Base + $100k Variable)
Reports:

Directly to the CEO
About the Company

Our client is a growth-stage deep-tech company transforming supply chains through Ambient IoT, AI, and data intelligence. Their platform gives everyday products a digital identity, enabling businesses to gain real-time visibility and actionable insights across retail, food, logistics, manufacturing, and other complex supply-chain environments.
They are entering their next stage of growth and are building a world-class team to lead the category they are creating.
Why This Role Matters

The company is defining a new category, and the market needs to understand it. This role owns how the company is seen, how it is talked about, and how it turns that story into enterprise pipeline. Reporting directly to the CEO, you will shape the brand and go-to-market engine for the company's next chapter, with real leverage over where it goes.
How the Team Works

Strategic thinking paired with hands-on execution
Direct partnership between marketing, sales, and executive leadership
Investment decisions driven by measurable commercial impact
A belief that complex technology deserves clear, compelling storytelling
About the Role

We're seeking a Vice President of Marketing to lead global marketing strategy and position the company for its next stage of growth. You'll own brand, positioning, demand generation, product marketing, communications, and go-to-market strategy, and you'll be a close strategic partner to the CEO and executive leadership team.
This is a high-energy, hands-on leadership role for someone who has already served as a VP of Marketing (or equivalent) and knows how to build and scale marketing in a fast-moving startup environment. Location: New York or Dallas.
What You'll Be Doing

You'll lead the marketing function end to end, turning a complex technology into a story enterprise buyers understand, and into pipeline they act on.
Develop and lead the global marketing and go-to-market strategy
Own brand positioning, messaging, and category creation across AI, data, Ambient IoT, and supply-chain intelligence
Lead a company-wide rebrand or brand-evolution initiative
Translate complex technology into clear business value for enterprise customers and partners
Build and execute demand generation, account-based marketing, field marketing, digital, content, and partner marketing programs
Generate, influence, and accelerate qualified enterprise pipeline in close partnership with Sales and Business Development
Strengthen product marketing, customer storytelling, thought leadership, and market presence
Team & Budget

Build, lead, and develop a high-performing global marketing team
Manage the marketing budget and prioritize investments based on measurable commercial impact
Serve as a strategic partner to the CEO and executive leadership team
Measurement

Establish clear marketing metrics, attribution models, and reporting tied to pipeline, revenue, conversion, CAC, and ROI
What You Should Have for the Role

Experience & Skills

Previous experience as a VP of Marketing or in an equivalent senior marketing leadership role
Strong experience in AI, data, analytics, enterprise technology, or a related category
Proven success leading marketing in startup or high-growth environments
Demonstrated experience leading a successful rebrand or major repositioning initiative
A track record of building marketing programs that generated or influenced at least $50 million in qualified pipeline
Strong enterprise B2B demand generation and account-based marketing experience
Experience creating a category and educating the market around a new or complex technology
Strong leadership, communication, and executive-influencing capabilities
Based in, or willing to relocate to, the New York or Dallas area
Preferred

Experience in logistics, supply chain, retail technology, IoT, or adjacent industries
Experience marketing enterprise solutions to global retailers, consumer brands, manufacturers, logistics providers, or other complex organizations
Experience working across partner and channel ecosystems
Experience scaling a marketing organization through a significant stage of company growth
How You Work

You're a hands-on leader who thrives in a fast-paced, evolving organization
You combine strategic thinking with strong execution
You connect every marketing activity directly to pipeline, revenue, and business outcomes
You can make complex technology simple, and make it matter to enterprise buyers
You influence at the executive level and build teams that perform
You talk about marketing in pipeline and revenue, not impressions

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