Vice President, Digital and Social Media Strategy

Overview

SKDK, an award-winning public affairs and political advertising agency, is looking for a driven, self-starter to join its Organic Digital team as Vice President, Digital and Social Media Strategy. With offices in Washington, D.C., New York City, Albany, and Los Angeles, SKDK brings unparalleled strategic communications experience to Fortune 500 companies, nonprofits, philanthropic organizations, labor unions, political committees, and candidates.


Whether it is creating a campaign launch video for a candidate, assisting a corporate client on establishing messaging around their corporate social responsibility strategy, or guiding a nonprofit through a crisis, SKDK is always at the forefront, leading the charge. There is no company better that understands the intersection of press, politics, and policy.


At SKDK, we are made whole by the diversity of our team. We are a firm that invites and celebrates the uniqueness of each member of our team and encourages individuals to bring their best selves into the workplace. Whether it is through participation in one of our Employee Resource Groups, serving on our DEI Council, opportunities to volunteer, or bringing a new perspective to client work, your individuality and experience matters.


As a Vice President, you will work with a wide range of clients, including corporate, association, nonprofit and issue advocacy, and support the work of the firm to create deliverables that are creative, strong, and will help meet clients' goal.

Responsibilities

A Vice President, Digital and Social Media Strategy's job responsibilities include:

• Serve as a digital, social media, strategy and analytics voice across accounts, working in concert with corporate communication teams through their own outstanding client relationship skills

• As digital ambassador, explain the intricacies of organic digital communications, analytics and social media to those who are not fully familiar with organic digital communications

• Help clients better tell their stories and drive engagement with key audiences across digital channels

• Work seamlessly with different account teams, simultaneously managing various client programs, developing high quality, client-ready materials, providing actionable client counsel, and problem solving

• Proactively provide account teams with regular project status updates to ensure awareness and demonstrate progress toward meeting deadlines and KPIs

• Be an expert at working with creators and influencers at a variety of levels and creative in their incorporation into overall strategies
• Be the voice for organic digital strategy and analytics on integrated retainer and project engagements while ensuring coordination with media relations and other earned media efforts
• Develop and execute high-quality digital and social media deliverables including analytics & listening reports, content strategies/calendars, social media posts and other digital communications materials
• Be client-facing and comfortable communicating directly with clients

Qualifications

A successful candidate will have:

• 5+ years working in organic digital communications and specifically in digital media, including social media, SEO and long-form channels

• Expertise in digital analytics, including Web Analytics, SEO and Social Media Analytics

• Experience working with PR and media relations professionals and/or teams and a basic understanding of media relations, traditional communications, etc.

• Experience with Adobe Creative Suite, WordPress or Squarespace is a plus.

• Experience leading a digital-first creative process. Having led a dedicated creative team is a plus.

• Business development potential is highly desirable.

• Bachelor's degree or higher in Marketing, Business, Communications or other related

Benefits

SKDK is committed to pay equity. SKDK believes the target base compensation in this role is between $115,000-$120,000. In addition to base salary, SKDK considers other key components as part of total compensation, including but not limited to an annual discretionary bonus, commission on new business, and a comprehensive benefits package. Actual base compensation is influenced by a wide array of factors, such as skillset, level of experience, and location.

SKDK provides a generous benefits package including excellent coverage for health, vision, and dental insurance premiums; paid parental leave; time off including vacation, holidays, and sick time; 401(k) with an employer contribution, reimbursement for cellular service, public transportation benefits, and additional benefits.

SKDK believes in the growth and development of all our employees and therefore we offer:

• Professional development and career guidance
• Opportunities for advancement
• Participation in Employee Resource Groups
• A collegial and supportive office environment

Equal Opportunities

SKDK is an equal opportunity employer committed to a diverse workforce. It is our policy to recruit, hire, train, and promote without regard to race, religion, ethnicity, gender, sexual orientation, age, marital status, veteran status, disability, or any protected category.