Art Director

Join the global leader in responsible marketing activation servicesAt HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients. Purpose of the Job This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly motivated and experienced Art Director to join the team based in the US. Working in close partnership with the Strategic Copywriter, and Concept Designer, this role is central to developing, executing, and refining high-impact integrated marketing campaigns across Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) channels. The successful candidate will play a critical role in shaping the visual identity and creative direction for campaigns primarily targeting the US and LATAM markets, with a strong focus on driving measurable business outcomes such as revenue, customer acquisition, and return on investment (ROI). A foundational requirement for this role is demonstrated confidence and practical experience in integrating emerging AI and generative tools into the design and production workflow to rapidly develop high-quality, largely digital assets. Key Responsibilities Creative Leadership & Direction * Lead the conceptualization and execution of visually stunning and strategically sound creative assets that adhere to the client's global brand guidelines while resonating locally with US and LATAM audiences. * Provide clear art direction and feedback to a team of designers, copywriters, and production specialists to ensure all output meets the highest standards of creative excellence and technical proficiency. * Translate marketing objectives and data-driven insights into compelling visual narratives and actionable campaign concepts. * Oversee the visual quality and consistency of all creative deliverables across diverse media formats, including digital advertising (display, social, video), email, web content, and occasional print/OOH. AI Integration & Production Efficiency * Act as the subject matter expert for the practical application of generative AI tools within the creative production cycle. * Develop and implement efficient workflows that leverage AI to accelerate concept visualization, generate variations, adapt assets for different platforms/languages, and reduce time-to-market for campaigns. * Ensure all AI-generated content is ethically sourced, appropriately licensed (where applicable), and meets brand safety and legal requirements. * Champion the continuous exploration of new creative technologies to optimize production and maintain a competitive edge in visual execution. Campaign Focus & Market Expertise * Collaborate closely with Marketing Managers, Strategists, and regional stakeholders to ensure creative solutions are culturally relevant and effective for the target markets (US and LATAM). * Prioritize the creation of digital-first assets designed to maximize performance in paid media and drive immediate user actions (e.g., clicks, downloads, purchases). * Maintain a deep understanding of platform best practices (e.g., social media ad formats, optimal digital video lengths, dynamic creative optimization) to maximize asset impact. Knowledge, Skills + Experience * Experience: 5+ years of experience as an Art Director, Creative Lead, or Senior Designer, preferably within an agency environment or an in-house creative