Automotive Sales BDC Representative

Sales Business Development Center Representative

The Sales Business Development Center (BDC) Representative is responsible for generating and qualifying sales opportunities through inbound and outbound communications. This role serves as the first point of contact for potential customers, building rapport, identifying needs, and setting qualified appointments for the sales team. The ideal candidate is energetic, organized, customer-focused, and driven by results.

Key Responsibilities:

• Handle inbound and outbound calls, emails, texts, and online inquiries in a timely and professional manner
• Respond to leads generated from digital marketing, phone calls, walk-ins, and third-party sources
• Qualify prospects by understanding customer needs, budget, timeline, and interest level
• Schedule and confirm appointments for the sales team
• Maintain accurate and detailed records of customer interactions in the CRM
• Follow up consistently with prospects to nurture leads and re-engage inactive customers
• Meet or exceed daily, weekly, and monthly performance goals (calls, appointments, show rates, conversions)
• Work closely with sales managers and representatives to ensure a smooth handoff of qualified leads
• Stay knowledgeable about company products, services, promotions, and pricing
• Provide exceptional customer service and represent the brand professionally at all times

Requirements

Qualifications & Skills

• Previous experience in sales, call center, customer service, or BDC role preferred
• Strong verbal and written communication skills
• Confident phone presence with the ability to build rapport quickly
• Excellent listening and problem-solving skills
• Comfortable working with CRM systems and basic computer applications
• Ability to multitask, prioritize, and manage time effectively
• Self-motivated, goal-oriented, and coachable
• Professional attitude with a strong work ethic