Marketing Manager

Summary As a key member of the team, the Marketing Manager is responsible for generating awareness, recruitment, and enrollment through multiple platforms by identifying opportunities, developing strategic plans, planning program initiatives and timelines, preparing presentations, managing consensus, and communicating results or challenges. This position is responsible for providing leadership, an overall vision, strategic planning and supervision of marketing activities and communications that lead to the recruitment of prospective students for enrollment into Barry University and respective colleges/schools/programs. The position will, at the direction of the AVP, conceptualize and operationalize recruitment and relationship outreach efforts that expand our recognition, reputation, and overall success. Providing excellent client service, the position will also act as liaison to schools, colleges, programs, all divisions of the university, vendors, suppliers, relevant associations, and others. The role manages content across channels, including the execution and updates of college search profiles such as Campus ESP, Niche, Scoir, US News, and College Board Connections. It actively monitors automated journeys, updates as needed, and reviews web content to maintain accuracy, relevance, and alignment with institutional goals. Additionally, the Marketing Manager provides fully informed marketing or creative briefs for program development, creative content and production, and manages systems, software, and related platforms/tools to meet all marketing goals. (This position is full‑time, on campus in Miami Shores.) Essential Functions Assess and analyze strategic and targeted recruitment and marketing needs for assigned school/college/programs. Use performance marketing data and research to create program‑specific and college‑wide strategic and targeted recruitment and outreach plans that align with the university’s brand and marketing strategies. Collaborate with college/school leadership to develop and operationalize communication strategies for prospective student segments (high school, transfers, working adults), addressing all phases of the pre‑application process. Produce marketing plans that reflect the recruitment needs of each program and/or department. Proactively identify opportunities for Barry University and its schools/colleges/programs and ensure accuracy and relevance of information. Develop, in collaboration with program directors, faculty, and university departments, online and offline content for recruitment, enrollment, and strategic relationship outreach. Assist the leadership team with creating content that meets university brand and marketing standards. Identify new prospective student segments and propose innovative communication approaches that highlight schools, colleges, and programs. Adhere to Barry brand guidelines and manage content across channels, including updates to college search profiles and monitoring of automated journeys. Nurture relationships and provide leadership and development to individuals in each program on best practices in marketing, recruitment, outreach, and communications. Plan and hold meetings with program faculty/staff, admissions staff, and other university departments to enhance recruitment and outreach activities and develop strategic relationships. Proactively monitor, prioritize, and manage projects in the project management platform. Determine and benchmark metrics for assessing improvements in recruitment, communication, and outreach outcomes for assigned clients. Collect and analyze data reflecting the effectiveness of recruitment, communication, and outreach initiatives, and recommend revisions to existing plans and practices based on data. Recommend additional assessment activities and implement them as directed. Supervise, train, and provide ongoing leadership to members of the marketing account team. Nurture collaboration, shared learning, and action plans with the Marketing Technology Department. Provide ongoing or on‑demand status updates to the AVP of Marketing and Brand. Attend university events as necessary or assigned, and travel to industry events, some of which may occur after working hours or on weekends. Perform other duties as required or assigned. Qualifications / Requirements Bachelor’s degree required. 3–5 years of experience in higher education. 5–8 years of experience in advertising, marketing, or communications roles at agencies or corporate entities in lieu of education. Knowledge or experience in higher education preferred. Bilingual English/Spanish a plus. Preferred experience with Gecko, Campus ESP, Canto, PowerBI, Microsoft Forms, and Salesforce. Excellent communication skills, high attention to detail, and ability to meet deadlines. Ability to manage multiple, often competing priorities and deadlines. Excellent interpersonal and presentation skills. Exceptional computer skills. Valid driver’s license required. Availability to work occasional evenings or weekends as needed. Benefits Health insurance Dental insurance Vision insurance Life insurance Retirement plan Tuition assistance Paid time off Work/life balance initiatives such as wellness programs, spirituality in the workplace, and training and development Equal Opportunity Statement Barry University is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Barry University does not discriminate on the basis of race, creed, color, ethnicity, national origin, ancestry, religion, gender, sexual orientation, gender identity, gender expression, genetic information, familial status, marital status, pregnancy, age, disability status or veteran status. The policy applies to students, employees, applicants and trustees with respect to participation in any program, benefit, activity or employment opportunity offered by the University. #J-18808-Ljbffr Barry University