Content Marketing Specialist

We are seeking a talented Content Marketing Specialist to join our growing Marketing team. In this role, you will take on the execution of inbound marketing, including social media, blogs, PR, and other key deliverables. Our ideal candidate is a creative marketing professional with strong writing capabilities and a proven track record of producing engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with the latest technologies and marketing trends. Ultimately, you will be responsible for expanding our company’s digital footprint and increasing brand awareness. There’s lots to learn, so you should be curious as a cat — even if you're a dog person. You’ll thrive in this role if you’re a natural collaborator and multi-tasker, eager to roll up your sleeves and contribute across a myriad of projects and programs. This role reports into the Marketing Manager. Who are we? Sagitec Solutions, LLC, celebrated its 20th anniversary in 2024 and is a global software provider focused on solving complex, business-rule-driven problems for organizations. Sagitec designs and delivers complex solutions for pension, labor and employment, nutrition, and healthcare industries. Sagitec's solutions are powered by a core platform that is highly configurable, rule-driven, and extensible by nature. We are growing and have recently branched out into three new domains/adjacent markets. Our culture is driven by our people—their dedication, creativity, and integrity are our greatest strengths. Guided by our core values—being trustworthy, healthy and high-functioning, innovative, transparent, rooted in integrity, and committed to giving back—our people create a workplace that empowers everyone to thrive. The Purpose of Your Role You will take an active role in developing and publishing content and campaigns which promote Sagitec’s services and drive sales. This requires you to work collaboratively with multiple business units and subject matter experts to create sought-after content that adds value to Sagitec’s audiences (benefits administration and state/local government agencies). You will also work closely with the coordinated communications group that involves stakeholders from Marketing, Internal Comms, Learning and Development, and HR to ensure our communications to different audiences remains consistent. Some Job Responsibilities: Create external-facing, SEO optimized content for all channels (website, email, social media, events, and more). Our main formats for marketing content are web copy, case studies, white papers, blogs, videos, infographics, and emails. Continuously learn more to make our content rank higher in search results. Partner with multiple stakeholders to execute content marketing plans for individual lines of business, ensuring that activities line up with the overall marketing and product strategy. Work with the design team to provide inputs on how a piece of content may look visually. Do competitive market research and analysis to better understand core clients. Aid in pitching exciting content ideas to trade media and journals in the industry. The Skills You Bring: You are a passionate B2B content marketer with 3-5 years’ experience gained in marketing, public relations or communications roles. Post-secondary education, preferably with a focus on marketing or communications. You're an excellent writer and copy editor- who understands the role of content in a B2B marketing strategy. You possess in-depth interviewing skills that can be leveraged to create content. Monitor and report on communication campaign performance metrics. You can dissect marketing data and present strategies to improve them. You work well with a deadline and can manage a wide variety of tasks. You’re extremely organized and detail-oriented and ensure your copy shines before it’s published. Effective knowledge of digital and traditional marketing strategies and tactics. Have an entrepreneurial spirit and lead projects independently, if required. Good understanding of technology and IT services. Proficiency in MS office tools. Good to have: Hands-on experience with key digital marketing, content marketing, and demand generation toolsets, including Google Analytics, SEMRush, Hubspot and/or related platforms. Knowledge or/and experience in paid search/Google AdWords. You have a good understanding of the best practices of the social media channels (LinkedIn, Twitter, & Facebook) and creating paid campaigns on LinkedIn. Using AI prompts in tools like ChatGPT/CoPilot. Compensation and Benefits: $55,000 – $65,000 per year 401(k) plan with company match Health insurance Vision insurance Company Paid Group Life Insurance Company Paid Short and Long-Term Disability Voluntary Life Insurance Flexible spending account Paid time off Company Holidays Floating Holidays Employee assistance program Referral program Tuition Assistance Seniority level Mid-Senior level Employment type Full-time Job function Art/Creative, Marketing, and Public Relations Industries Pension Funds, Market Research, and Research Services #J-18808-Ljbffr