Brand Social Media & Content Coordinator

Job Title: Brand Social Media & Content Coordinator Department and Location: Admin - Marketing, Grand Rapids Position Vision: The Brand Social & Content Coordinator is the voice and visual presence of Gazelle Sports across organic social media and community storytelling. This is a creative, community-facing role for someone who loves capturing the Gazelle Sports landscape—at our stores, at events, on group runs—and turning those moments into content that feels real. This person owns day-to-day content capture, copy, and organic social publishing, and builds the influencer and community relationships that extend our brand reach beyond paid channels. Position Expectations: Social Media and Content Develop and execute the organic social media strategy for Gazelle Sports across Instagram, Facebook, and emerging platforms in alignment with thematic content and goals Develop and execute the content calendar for organic social, coordinating timing with the broader marketing calendar Write copy for all organic social posts, adhering to the Gazelle Sports brand voice with authenticity and consistency Capture day‑to‑day photo and video content at store locations, events, group runs, and community activations Edit and produce short‑form video content (Reels, Stories, etc.) for social platforms Monitor and regularly report social performance metrics and share regular insights with the team Stay current on social media trends, platform updates, and relevant cultural moments in the running and active lifestyle space Community Newsletter Coordinate, create and deploy the store market community‑facing monthly newsletter Develop story angles that reflect Gazelle Sports’ community roots: local runners, events, store team members, brand partners, and brand differentiating products Maintain a consistent publishing cadence aligned to the marketing calendar Influencer and Community Relationships Identify, cultivate, and manage relationships with a diversity of local influencers, run club leaders, and community ambassadors Coordinate product seeding, event invitations, and co‑created content within approved budget guidelines Track influencer content performance and report on relationshipROI Represent Gazelle Sports authentically in the local running and wellness community Store and Event Support Serve as the marketing liaison between store teams and the marketing department—capturing store stories, staff moments, and local content Provide on‑site content capture at Gazelle Sports signature events (She Runs GR, etc.) Support event marketing through social promotion before, during, and after each event Travel to all Gazelle Sports retail locations for content capture on a regular cadence Position Requirements: Strong writing skills with an ability to tailor messaging to a target audience, while maintaining brand voice and tone Proficient in social media publishing and scheduling tools, i.e. Meta Business Comfortable behind a camera—capturing photo and video content in real environments, not just studio settings Basic photo and video editing skills (Adobe suite, Canva, CapCut, or equivalent) Highly organized with the ability to manage a publishing calendar across multiple channels Collaborative and comfortable working across store teams, vendors, and community partners Willingness to engage in and support Gazelle Sports company‑wide initiatives Preferred Skills and Experience: Experience managing organic social for a retail, lifestyle, or community‑driven brand Deep personal connection to the running community and/or active lifestyle Experience with influencer or ambassador program coordination Familiarity with social analytics tools Experience in specialty retail or local brand marketing Other Requirements: Regular travel to all Gazelle Sports store locations required Some evenings and weekends required (events, group runs, activations) Workspace share between the Grand Rapids Distribution Center and the Grand Rapids 28th St retail store #J-18808-Ljbffr