Senior Brand Designer

Boldin helps anyone build a comprehensive financial plan and understand how today's decisions shape their future. We've recently raised $20M+ from top investors, seen exponential growth, and are scaling the team to meet the moment. About This Role We're hiring a Senior Brand Designer to own how Boldin shows up in the world — from first impression to everyday use of the product. Financial planning is emotional, high-stakes, and historically cold. Your job is to build a brand that makes it feel human, leaving people confident, informed, and empowered to make great financial decisions. You'll own the evolution and vision of Boldin's visual expression across every touchpoint, from marketing to product, from social to motion, while working directly with founders and leadership to shape where the brand goes next. This role is for a designer who builds systems, not just assets. You'll create the workflows, templates, and AI-driven pipelines that keep every generated asset unmistakably Boldin — so the whole company can move fast without the brand fracturing. You'll also raise the bar for craft and brand story in everything we ship. You'll do well here if you care deeply about helping people make better financial decisions, you operate with high agency, and are energized by a startup environment where you'll wear many hats and own outcomes. Key Responsibilities Own the brand vision: Lead the evolution of Boldin's visual identity and brand story across every touchpoint, from web and social to product and motion, partnering with founders and leadership to shape the brand's future. Build the brand engine: Create and maintain the workflows, tools, and templates that keep generated brand assets consistent at scale. Fuel marketing: Partner with the marketing team on creative directions, campaigns, and end deliverables while testing to optimize outcomes. Bridge product & brand: Work closely with the product team to create one cohesive brand experience across the platform. Co-own design systems: Co-create and maintain Boldin's brand and product design systems, optimizing both for human and AI-driven workflows to produce on-brand work. Accelerate with AI: Embrace new technology to move faster on production and exploration, while pushing past generic AI output with taste, judgment, and critical thinking. Raise the bar: Empathize deeply with our customers and obsess over how the Boldin brand is expressed in every detail we ship. Qualifications 7+ years of brand design experience, including meaningful in-house work at product companies (fintech or other trust-heavy domains a plus) A portfolio showing exceptional craft across typography, layout, color, and motion, including brand systems you built, scaled, or evolved Experience owning a brand's creative direction, including at least one rebrand or brand evolution you led from concept through rollout Active use of AI in your creative workflow, from ideation to production pipelines, with shipped work and a clear point of view on where AI accelerates and where human judgment matters Outcomes driven: comfortable tying creative work to marketing tests and business results, and adjusting based on what you learn Experience partnering directly with founders, executives, and cross-functional teams in a fast-moving startup environment Salary $160,000 – $180,000 + Equity + Performance Based Bonus - DOE We want to be as inclusive as possible in our hiring process. If you don’t have 100% of what we’re looking for, but feel like you’re pretty close to growing into the role — please still apply. If a candidate has only 80% of the skills but a fantastic attitude and perspective, they might be the perfect fit. Boldin values the unique perspectives and contributions of all individuals and we strive to foster a diverse and inclusive culture. We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities.We are committed to providing reasonable accommodations for applicants with differing abilities throughout the recruitment process. If you require any accommodations, please let us know, and we will work with you to meet your needs. We are committed to fostering an environment where everyone can bring their authentic selves to work. If you are comfortable doing so we invite you to share your preferred pronouns in your application. #J-18808-Ljbffr Boldin