Vertical Marketing Manager - TransPerfect Media

Vertical Marketing Manager - TransPerfect Media Vertical Marketing Manager - TransPerfect Media 4 days ago Be among the first 25 applicants Direct message the job poster from TransPerfect TransPerfect is seeking a Vertical Marketing Manager to support and help shape the marketing strategy for our Media & Entertainment business, which includes services like dubbing, subtitling, VFX, accessibility, AI-driven localization, metadata enrichment, and production workflow automation. This role is ideal for someone with a mix of strategic thinking and hands-on execution experience. You’ll be responsible for running marketing initiatives that build awareness, generate demand, and support sales growth—while working closely with cross-functional teams across sales, product, and creative. You won’t be expected to do it all alone. This role is about balancing leadership and execution. You'll have access to team members within the media group, as well as central performance, web, design, sales support, and events internal agencies. Key Responsibilities Help define and evolve go-to-market plans for media services, including messaging, positioning, target audiences, and market differentiation Collaborate with internal stakeholders to translate business goals into actionable marketing strategies Manage marketing calendars, budgets, timelines, and vendor relationships Campaigns & Content Execution Lead the planning and rollout of integrated campaigns across email, SEO/SEM, paid media (Meta, LinkedIn, TikTok, Google Ads), and social Delegate and, often, execute, the writing and optimization of marketing content including emails, landing pages, pitch decks, case studies, blog posts, and social copy Work with design teams or agencies to develop campaign assets and creative deliverables Lead Generation & Performance Collaborate with performance marketing and sales to support lead generation, nurturing, and pipeline growth Monitor campaign KPIs and conversion performance, and recommend optimization strategies Stay informed on industry trends and competitor activity to inform campaign planning Cross-Functional Collaboration Work closely with sales, product, and client teams to align messaging and priorities Coordinate with the broader marketing team to ensure consistency and amplify key launches, wins, and announcements Support participation in key events, partnerships, or sponsorships relevant to the media industry Brand & Storytelling Ensure messaging reflects a cohesive brand voice and resonates with media professionals (e.g., studios, streamers, post houses) Contribute to customer storytelling efforts including testimonials, interviews, and use cases Required Experience and Qualifications 5+ years of experience in marketing, ideally in media, entertainment, post-production, or localization Familiarity with media workflows (dubbing, VFX, subtitling, etc.) and industry terminology Experience running marketing campaigns across digital channels with measurable impact on leads or pipeline Strong writing, editing, and content development skills Comfort managing timelines, budgets, and external vendors or partners Experience working cross-functionally with sales, product, and creative teams Data-driven mindset with the ability to report on and optimize marketing performance Bonus: Design or front-end experience (e.g., Canva, Adobe Creative Suite, WordPress, Webflow) We Offer Ownership of marketing for one of TransPerfect’s most dynamic and creative business units The opportunity to work across both professional services and technology solutions A collaborative team with support from performance marketers, designers, and sales partners The chance to shape how major media brands localize, scale, and deliver their content globally Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Translation and Localization Referrals increase your chances of interviewing at TransPerfect by 2x Get notified about new Marketing Manager jobs in Raleigh, NC . Chapel Hill, NC $70,000.00-$75,000.00 1 month ago Social Media Manager, Brand & Digital Marketing Raleigh, NC $88,000.00-$110,000.00 5 days ago Raleigh-Durham-Chapel Hill Area 2 weeks ago Director, Regional Marketing - Southeast Digital Marketing Manager - Concord Hospitality Enterprises (Remote Work Opportunity) Senior Marketing Manager | Epic Games Store (1st Party & Platform) Senior Director, Player Growth & Lifecycle Marketing Marketing Manager- North Carolina Central University Raleigh-Durham-Chapel Hill Area 3 weeks ago Patient Relations Marketing Associate Director We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr TransPerfect