Sr Area General Manager CVR (Cedar Rapids)

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Sr Area General Manager CVR

The Sr. AGM is responsible for delivering top-line targets while effectively leading and managing a dynamic cross‑functional customer‑facing team within their business unit. The role will manage a cost base which consists of personnel and flexible spending and will make necessary trade‑offs to maximize impact.

The Sr. AGM has a deep understanding of the specific needs of healthcare practitioners and health care systems in their therapeutic area; ultimately driving customer and patient‑centric outcomes while ensuring performance goals are met. The role requires extensive collaboration with HQ and other stakeholders to drive performance outcomes.

Key responsibilities

• Accountable for achieving revenue goals for the area. Execute comprehensive strategies and initiatives to drive revenue growth and market share in the region. Work within the financial framework provided by the organization. Identify unique roles, structures, and alignment. Resource the team appropriately based on geographic /market needs.

• The role is accountable for developing and leading a high‑performing team in the business unit. This team includes sales representatives, key account managers, and other specialized roles. And includes extensive collaboration with cross‑functional roles such as Marketing, Market Access and Medical. Responsible for setting the vision, providing inspirational and strategic leadership and direction by translating business strategy into operational goals and outcomes. Ability to communicate in a simple, clear, and concise manner so that all team members understand what success means for the squad. Regularly assessing and determining the size and composition of the team based on market needs.

• Ability to identify, retain, and attract high‑performing talent for the organization. Strong track record of building and leading high‑performing sales teams, with proven coaching and talent development skills. The role embodies the key elements of being an outstanding leader‑ visionary, architect, coach, and catalyst. The leader develops a One Team approach with a mindset of shared accountability, driving a culture of ownership, strong performance, and collaboration.

• Responsible for gaining and applying a deep understanding of relevant markets, business models, strategic priorities, future direction, and financial drivers. This includes understanding and engaging in key local and national, health care issues/strategies, customer issues/trends, care pathways and quality trends and best practices.

• The role will define the local area strategy and priorities in collaboration with the cross‑functional and HQ team. Manages a portfolio of brands across different therapeutic areas and dynamically allocates resources to maximize impact. Sets, executes and measures market‑based objectives for the business unit.

• Directs local squad P&L by closely monitoring monthly financial reports, optimizes budget utilization through strategic allocation for various marketing and customer engagement initiatives and programs. Deploys and organizes human resources to maximize return on investment and drive sales growth.

• Develops long‑term relationships with influential customers to address current and future business opportunities and advance brand(s) adoption. Understands customer business needs and effectively and compliantly communicates the value proposition through proposals and presentations.

• Maintains timely communications with all direct reports and matrix partners, management, and internal and external stakeholders.

• Leads a national health system focused sales organization engaging IDNs, ACOs and large health systems in stroke prevention and anti‑coagulation management. Demonstrated ability to effectively collaborate and influence your squad. Enables and influences the team to develop multi‑level and senior relationships within assigned accounts and health systems. (maybe add something around shaping strategy, deep understanding of what it takes). Very close collaboration and leadership of the RADs; clear understanding of the local strategy, their focus and account objectives, engage in pull through. Partner and collaborate with NADs.

• Proven experience building strategic partnerships with C‑suite and D‑suite leaders - including CMOs, CCOs, CFOs, Pharmacy leaders, Quality to shape enterprise adoption and formulary access

• Enable and influence patient access and reimbursement strategies for the entire portfolio.

Qualifications

• Bachelor’s degree is required.

• Strong mindset towards insatiable ownership, curiosity and accountability of their local business. Must possess a broad understanding of the total business with a focus on financial acumen. Ability to understand and utilize facts / data.

• Able to create local vision and strategy for the greatest business impact. Demonstrated success in formulating and implementing business plans in a highly matrixed, cross‑functional environment.

• Exceptional problem‑solving skills and ability to work through complexity. Able to consistently identify root cause issues, deep dive and create/execute/evaluate plans.

• Solid selling and negotiation skills. Experience managing budgets, negotiating resources, and maximizing the return on investment.

• Proven ability to collaborate cross‑functionally with marketing, market access, medical, and patient access to ensure commercial execution.

• Exceptional leadership skills with proven ability to influence teams to drive performance.

• Experience in leading multi‑disciplinary teams, strongly preferred. Demonstrated strength in identifying talent, coaching mentoring teams/peers; helping others to meet or exceed their goals, targets and other responsibilities.

• Thorough understanding of health systems, customer segments, regional market dynamics, and KOL development within the therapeutic area(s).

• Willing and able to travel routinely on a weekly basis.

Preferred Qualifications

• 8+ years’ experience in the pharmaceutical/biotech sector preferred with roles of increasing responsibility in sales, account management, market access, brand management, commercial operations, medical etc.

• Experience leading sales or account teams in hospital or health systems sales preferred

• Experience working in CVR, Stroke, Renal and/or Anti‑coagulation therapeutic area (preferred)

Employees can expect to be paid a salary between $202,000.00 to $303,000.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.

This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This role is eligible for an enhanced employee referral bonus.

This posting will be available for application until at least 4-10-2026.

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YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

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