Director of Census Development

Job Description

Job Description

iCare Health Network is seeking a Director of Census Development . This position is responsible for leading the strategy for census growth in the care centers and day-to-day admissions needs to maximize professional relationships and referrals.  This position is responsible for collaborating with Operations and Clinical leadership to plan and grow census and profitability.

Responsibilities:

Census Growth & Business Development Strategy

• Develop and implement census growth strategies across multiple nursing facilities within the long-term care network

• Identify and pursue new business opportunities, referral sources, and market expansion initiative

• Collaborate with facility leadership to support occupancy goals and drive consistent census performance

Financial & Operational Performance

• Coordinate with the financial team to assure admission policy and procedures are updated and align with organizational goals.

• Support financial performance by analyzing census trends, market data, and operational metrics

• Align business development initiatives with organizational financial goals and operational priorities

• Monitor performance indicators to identify risks, opportunities, and areas for improvement

Stakeholder Engagement & Relationship Management

• Build and maintain strong relationships with hospitals, referral sources, healthcare partners, and community stakeholders

• Serve as a key liaison between facilities, corporate leadership, and external partners to support admissions and growth initiatives

• Represent the organization in meetings, presentations, and community or industry events
  

Leadership & Workforce Management

• Provide leadership, guidance, and support to business development and facility-based teams

• Promote team building, accountability, and alignment across multiple nursing home operations

• Support workforce planning efforts to ensure effective execution of business development strategies

Communication & Organizational Collaboration

• Ensure clear and consistent communication across facilities, corporate leadership, and external stakeholders

• Deliver presentations, reports, and updates on census performance and business development initiatives

• Foster collaboration between clinical, operational, and marketing teams to support growth objectives

Strategic Planning & Program Growth

• Oversight of Director of Specialty Programming and Strategy

• Collaborate with facility leadership to develop and execute strategic plans for specialty clinical programs

• Support resident census growth through outreach, quality initiatives, and value-driven programming

• Ensure programs remain competitive by utilizing industry benchmarks, peer models, and best practices

Admissions & Program Consultation

• Oversight of Central Admissions department

• Provide consultation regarding specialty program admissions, criteria, and resident appropriateness for placement

Qualifications

• Previous experience in a skilled nursing facility, long-term care, or healthcare setting preferred.

• Strong interpersonal and communication skills.

• Ability to provide compassionate, patient-centered care.

• Time management and organizational skills.

• Experience using Word, Excel, and electronic medical record (EMR) systems.

• PointClickCare experience preferred.

• English proficiency required (reading, writing, and speaking).

   

Compensation & Benefits

• Generous salary, commensurate with experience

• Benefits program, includes health, dental, and vision insurance

• Paid Time Off, including vacation, personal, and sick time

• 401(k) Retirement program

• Short and Long-term disability insurance

• Accident, Critical Illness & Hospital Indemnity

• Collaborative work environment

INDLP