Fractional Senior Integrated Marketing Manager

Senior Integrated Marketing Manager (8 month contract) Location: USA (Remote) Employment Type: Contract Department: Marketing The Role We're seeking an experienced freelance marketing professional to join our growing team as an Senior Integrated Marketing Manager. In this role, you will execute complex, cross-functional programs from strategy through execution. You will act as a key strategic partner to Product leadership and the Senior Leadership Team (SLT) to align our marketing narratives with our product roadmap and broader business goals. This is a fixed-term contract role, estimated to be roughly 8 months in length. What You'll Do Campaign Design & Execution: Run complex, cross-functional programs from strategy to execution, seamlessly integrating content, demand gen, sales enablement, and customer marketing programs. Narrative & Audience Strategy: Synthesize industry and internal SME research into compelling narratives and adapt core messaging to address specific audience pain points across all touchpoints. Cross-Functional & Executive Partnership: Collaborate with Product leadership and the Senior Leadership Team (SLT) to align campaign strategies with the product roadmap, translate feedback into GTM themes, and secure internal buy-in. Revenue & Sales Alignment: Partner with Sales and Product leadership to deliver strategic updates and enablement materials that empower Sales, SEs, and Customer Success. Strategic Growth & Problem Solving: Proactively identify market opportunities, champion innovative ideas, address project gaps, and recommend optimizations to better meet business needs. Data-Driven Performance: Establish KPIs and performance benchmarks, using metrics and industry trends to make data-driven decisions and showcase business impact over time. Who You Are Experienced Strategist: Proven background in a strategic marketing role with a track record of running end-to-end campaigns. Master Storyteller: Exceptional ability to synthesize complex industry research and data into compelling, audience-specific narratives. Cross-Functional Leader: Highly collaborative professional experienced in working alongside Sales, Product, and Senior leadership. Analytical Thinker: Analytical mindset with experience establishing KPIs, tracking performance metrics, and making data-driven program adjustments. Proactive Problem Solver: Ability to independently spot project gaps, offer strategic solutions, and confidently advise senior leaders on strategic direction. Preferred: Experience in the B2B SaaS or cybersecurity industry, translating technical capabilities into business value. Compensation & Benefits Salary: $110,825 - $150,000 (based on 12 month per annum basis; specific offer reflects 8 months estimated project length) Benefits (for Fixed-Term Contract employees): Health, Dental and Disability insurance; fully paid sick leave and mental health support 33 days of annual holiday, 2 volunteering days and your birthday off (prorated based on contract length) Flexible and remote working Matched 401K contributions Career and learning development through platform and 'Learn Anything' fund Recognition & Rewards program Access to North American HQ in Boston (10 minute walk from Back Bay train station) Team socials, sports clubs and quarterly parties #J-18808-Ljbffr Gofractional