Assistant Director for Marketing and Fan Experience

Position Summary In collaboration with the Director of Marketing, the Assistant Director Marketing & Fan Experience is responsible for creating preeminent experiences for the Rice fans on gameday. They lead the effort to continually innovate the fan experience and push Rice to be an industry leader in in-venue production. They will oversee the implementation and management of marketing strategies to drive attendance, promotion and engagement of athletic events. Marketing duties include, but are not limited to, development and implementation of marketing plans/strategies, game-day promotions/operations, community engagement, and revenue generating strategies. The position will collaborate with the Ticketing, Creative, Public Relations, Facilities and Game Operations, Broadcasting, Learfield, Band, Cheer, and other auxiliary fan experience groups. Assist with the development and execution of strategic initiatives to maximize revenue through ticket sales, fundraising, and premium gameday group experiences. Assists in implementing comprehensive revenue strategies, significantly contributing to the growth and overall success of Rice University Athletics. Essential Functions Plan, execute and communicate marketing (print & digital advertising) and gameday experience (game production, fan engagement) for Volleyball and Men’s Basketball. Oversee the weekly newsletter promoting all home events in efforts of increasing attendance/ticket sales. Enhance student and campus awareness to support all athletic events. Innovate and promote Sammy The Owl Mascot and Spirit programs. Lead new opportunities to increase paid appearances for both programs through outreach and digital marketing efforts. Work with coaches, staffs and external cross-functional teams to clearly communicate planning, execution and expectations of marketing and/or gameday experience activities. This includes digital marketing, public relations, group sales, ticket operations, band, spirit, and facilities. Exercise fiscal responsibility by budgeting for promotional materials and accurately reporting any purchases. Requirements Bachelor’s degree required One or more (1+) years of related experience. Skills Strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies. Must also demonstrate strong written communication skills. A strong customer service orientation is essential. Must possess strong organizational and project management skills to effectively balance multiple projects and deadlines. Demonstrate creative problem-solving skills with the ability to identify business problems, needs, opportunities, and devise effective solutions. A strong focus on attention to detail for accuracy of data and information is essential. A working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) is required. Familiarity with and/or knowledge of one or more of the following: Adobe PhotoShop, ShoFlo, Sound Director and Oracle Eloqua. A strong understanding of athletics branding, marketing and advertising principles is strongly preferred. Workplace Location This position is exclusively on-site, necessitating all duties to be performed in-person. Per Rice policy 440, work arrangements may be subject to change. Equal Opportunity Rice University is committed to ensuring Equal Employment Opportunity and welcoming the fullness of diversity into our candidate pools. Rice considers qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national or ethnic origin, genetic information, disability, or protected veteran status. Rice also provides reasonable accommodations to qualified persons with disabilities. If an applicant requires a reasonable accommodation for any part of the application or hiring process, please get in touch with Rice University’s Human Resources Office via email at View email address on click.appcast.io for support. If you have any additional questions, please email us at View email address on click.appcast.io. Thank you for your interest in employment with Rice University. #J-18808-Ljbffr Nashville Public Radio