Sr. Analyst, User Lifecycle Analytics

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Job Position Title: Sr. Analyst, User Lifecycle Analytics
Department: Data & Insights Group, Global Streaming Marketing Analytics
Location: Los Angeles, CA / New York, NY
Req #: 45702

About Us
Paramount Streaming is a division of Paramount that encompasses both free, paid, and premium streaming services including Paramount+ and Pluto TV.

Division Overview
We are the Global Content and Lifecycle Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative based narratives and insights, providing stakeholders with decision support, performance clarity and business driving recommendations. The User Lifecycle Analytics team works closely with Lifecycle Marketing, Finance, Data Science and DTC Executives to drive subscriber growth and retention.

Role Details
The Senior Analyst will report into the VP of User Lifecycle Analytics, and will support a wide range of initiatives, partnering with the Lifecycle Marketing teams, DTC executives and Finance. This role requires the ability to translate complex data into clear, actionable insights and strategic recommendations.

The ideal candidate will possess solid communication skills, an inquisitive nature, attention to detail, and a passion for media, ideally with experience in analyzing user journeys and advanced measurement frameworks.

Your Day-to-Day

• Conduct deep-dive analyses to generate insights that inform content strategy, product experience, and growth initiatives
• Design and operationalize frameworks and models that link user activity (content consumption, platform usage) to downstream subscriber lifecycle outcomes
• Identify churn improvement opportunities and risk areas through proactive analysis
• Translate complex analytical findings into clear, compelling narratives for executive leadership and cross-functional stakeholders
• Deliver fast, ad-hoc analyses to address evolving business needs and priorities
• Partner with our Research team to integrate qualitative knowledge with quantitative models and metrics.
• Partner closely with Data Engineering to design scalable pipelines, data models, and dashboards
• Integrate AI-driven tools and automation into daily workflows to enhance efficiency, scale reporting, and unlock deeper performance insights

Basic Qualifications

• 3-5+ years of experience in analytics, business intelligence, or data analysis
• Proficiency building dashboards in Looker and/or Tableau
• Proficiency in SQL for data exploration and analysis
• Experience translating complex datasets into clear visualizations and insights
• Strong communication skills with the ability to present insights to cross-functional stakeholders
• Ability to manage multiple priorities and ad-hoc requests in a dynamic environment
• Strong solutions-oriented and critical thinking mindset

Preferred Qualifications

• Robust mathematics and statistics background
• Experience working with predictive models

Paramount Streaming, a division within Paramount Global, is the home to the company's direct-to-consumer services spanning free and paid in the form of Pluto TV and Paramount+. Pluto TV is the global leader in free ad-supported TV, delivering more than 1,400 global channels and an extensive library of streaming content, including live and original channels. Paramount+, digital subscription video-on-demand and live streaming service, combines live sports, breaking news, and A Mountain of Entertainment™. Paramount+ features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®.

ADDITIONAL INFORMATION

Hiring Salary Range: $103,320.00 - 154,980.00.


The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


What We Offer:

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here:
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
• Opportunities for both on-site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount:

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. Only messages left for this purpose will be returned.