Senior Strategist, Performance Strategy

Senior Performance Strategist

Razorfish's Strategy & Performance team is looking for a Senior Performance Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives in an effort to: increase and improve acquisition, unify client and agency teams around learning plans, scale the program to other products/lines of business (lob), and an eye for operational excellence will be key; this team is responsible for active management of testing roadmaps, seamless test execution and leading strategic analysis. The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives/goals and UX best practices to make informed recommendations that will have a large impact on performance.

Responsibilities:

• Serve as performance marketing strategist, advising internal teams and stakeholders on how to set KPIs, design tests/optimizations, and achieve business outcomes accordingly
• Partner with cross-functional stakeholders to understand lobs priorities, challenges and translate those findings into executable recommendations
• Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics; develop and test new methodologies, technologies, or approaches to find potential conversion optimizations
• Lead and manage our day-to-day testing and optimization program, with a focus on digital acquisition across paid and owned channels
• Lead key client conversations and discussions related to testing priorities, goals and impact
• Elevate and complement the work of our Brand and Experience Strategists, lending a data/performance POV to brand briefs (example: landing page redesign, digital campaign assets)
• Partner with Media (display and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work
• Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members
• Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Qualifications:

• 5-7 years of relevant experience with digital channels and performance marketing, as a guide
• Bachelor's Degree required, preferably in Business Administration, Interactive Marketing, Strategic Marketing, Product Development, Information Management
• Passionate about finding insights and challenging the status quo; obsession for deep dives into the business (the numbers), understanding how it works and makes money
• Experience in performance marketing campaign development and optimization, including but not limited to: digital design/user experience, display marketing campaigns, search (SEO and SEM), social media, mobile applications, content management, and digital analytics
• Experience with audience targeting, dynamic creative optimization (DCO), conversion rate optimization, A/B testing
• Strong team player; knows how to influence and empower others
• Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences
• Tact, diplomacy, maturity in relating and interacting with people at all levels
• Desire to elevate and apply their own work experience beyond a singular media channel or function

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually.