Vice President of Marketing

Vice President of Marketing

About the Company

Healthcare technology company offering secure cloud-based real-time location systems for hospitals and health systems

Industry
Information Technology and Services

Type
Privately Held, Private Equity-backed

About the Role

The Company is seeking a Vice President of Marketing to lead marketing strategy, brand, and messaging for its platform. The role includes building demand-generation programs that create qualified sales pipeline and translating technical capabilities and business value into compelling stories for healthcare buyers. Responsibilities also include leading product marketing, customer advocacy, and case study development; managing the organization’s presence at industry events; and partnering with sales leadership on campaigns, pipeline goals, and market feedback. The successful candidate will build the marketing team and agency relationships as the organization grows. Candidates should have marketing leadership experience with solutions sold directly to hospitals and health systems, or experience as a hospital marketing leader. A track record of demand-generation programs that deliver measurable pipeline, strong storytelling and messaging skills, and a hands-on, builder mindset are required. Experience in a growth-stage healthcare technology organization is preferred, particularly in a venture capital, growth equity, or private equity-backed environment. Familiarity with real-time location systems, RFID, or healthcare IoT solutions is an advantage.

Functions

• Marketing