Digital Content Specialist

Benefits: 401(k) 401(k) matching Bonus based on performance Employee discounts Opportunity for advancement Profit sharing Training & development Wellness resources Local Digital Growth & AI Content Specialist SERVPRO of Bear/New Castle & SERVPRO of Upper Darby SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority. This is NOT a traditional corporate marketing position. This is a real-world operational growth role focused on: local SEO Google Business Profile growth AI-assisted content creation short-form video/media website content operational content systems local digital authority building PPC support measurable execution We are building a true local digital growth system around real jobs, real projects, real people, and real operational content. IMPORTANT — PLEASE READ BEFORE APPLYING This is NOT a role for someone expecting: extensive daily training constant hand-holding a fully built marketing department highly structured corporate onboarding a “sit around waiting for assignments” environment We move quickly and operate in a fast-paced real-world service business. However… We ARE open to ambitious self-learners who are: highly coachable consistent dependable strong executors comfortable learning independently able to improve rapidly through repetition and real-world experience You do NOT need to be a senior SEO expert. But you SHOULD already have: SOME content creation experience strong computer/software skills comfort with technology comfort learning AI tools ability to stay organized ability to execute consistently without constant reminders This role may be a great fit for: someone early in their career a motivated college student a recent graduate someone self-taught in content/media/SEO someone already creating content online someone interested in AI, digital growth, and business systems Real Operational Involvement This is NOT a desk-only position. You will regularly: visit active jobsites capture photos/videos/content work directly with production teams help document projects assist with before/after content help generate customer reviews interview team members/customers when appropriate learn restoration terminology and operations become knowledgeable in water, fire, mold, reconstruction, and emergency services The goal is to create REAL local authority content based on REAL operational experience. Core Responsibilities Google Business Profile Growth Daily GBP posting Photo uploads Review monitoring/responding Helping drive customer review generation Service updates Supporting local ranking improvement Monitoring competitors and local visibility Website & Local SEO Assisting with website updates Building and improving service pages Local SEO optimization FAQ and how-to content creation Geo-targeted content updates Helping improve website conversion rates Supporting long-term local authority growth Content & Media Creation Organizing field photos/videos Creating short-form content Assisting with AI-generated content Building repeatable media systems Helping capture real operational content Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms AI & Technology Systems Learning and utilizing AI tools Assisting with digital workflow systems Improving operational efficiency Helping leadership implement scalable systems Supporting AI-assisted content production PPC & Digital Growth Support Assisting with Google Ads / PPC campaigns Supporting lead generation efforts Monitoring campaign performance Assisting with digital growth initiatives What We Care About Most We care FAR more about: consistency follow-through reliability accountability work ethic organization adaptability learning ability execution attitude than we do about fancy resumes or marketing buzzwords. This Role Is not Ideal For Someone Who needs constant supervision struggles with follow-through wants highly structured corporate training gets overwhelmed easily dislikes learning new technology wants a slow-paced environment likes talking about ideas more than executing them This Role IS Ideal For Someone Who likes building things enjoys learning quickly enjoys AI tools and technology likes creating content enjoys measurable growth wants real-world business experience wants long-term opportunity enjoys solving problems wants to grow with a company enjoys fast-paced environments Preferred Experience (Not All Required) ChatGPT, Claude, Gemini and/or other AI tools Google Business Profile Basic SEO knowledge Basic website editing Short-form video editing Photography/video creation Marketing/content experience Google Ads/PPC exposure Social/content posting Compensation Compensation based on: experience capability consistency execution growth potential Potential for: performance bonuses long-term growth expanded leadership responsibilities #J-18808-Ljbffr