Shopify Operations Manager

Location: Jacksonville Beach, FL (in-person)

Reports to: VP, Marketing
About You

You're an operator. You own the storefront backend and don't wait for someone else to fix it - you dive into Shopify tools and get it done. You take real satisfaction in an accurate catalog, stable apps, and an unbroken customer path, because you know what it costs when they aren't. You're self-directed, you actively seek out opportunities to leverage platform tools and AI to automate routine tasks and expand operational scale beyond what a traditional team could handle, and you'd rather ship the configuration fix than write a brief. You value operational grit and execution over coding background.

You will own: The day-to-day health and performance of our Shopify storefronts.

The priority order matters. Keeping the stores running well comes first - roughly 70% of the job. Merchandising and conversion work is the other 30%, and it grows as you automate the routine. We already have people on content and growth strategy; campaigns, paid media, and brand content live elsewhere. Nobody owns the store itself. That's this role.
What You'll Do
Primary Focus: Storefront Operations & Health

• Inventory & Catalog: Own stock levels, restocks, launches, and sell-outs. Keep products, variants, tagging, and collections structured so new inventory surfaces clearly and nothing goes live half-finished.
• Launch Readiness: Track incoming product from PO placement forward, so nothing lands as a surprise. Coordinate with ops, logistics, and creative to confirm every link in the go-to-market chain - inventory, imagery, copy, pricing, page build - is ready before a product is activated on Shopify.
• Product Pages: Build and publish PDPs. Creative writes the copy and shoots the photos - you set the standard for "ready to launch" and hold the line on it.
• Subscriptions: Own the operational side of our monthly subscription product on Skio - plan configuration, the subscriber experience, and keeping recurring orders running cleanly alongside the rest of the catalog.
• Shopify Configuration: Own theme settings, apps, and store config. You decide what gets installed, what gets cut, and what gets built instead. The site doesn't break, especially during high-traffic restocks and new drops.
• Automation & Reporting: Continuously spot and replace manual workflows with AI and platform automations to scale your impact. Build the recurring view of store health so leadership doesn't have to ask, and you're not rebuilding it every Monday.
• International: Keep .eu and .uk working - currency, VAT and duty display, and regional availability. A small share of revenue today, and yours to scale if those markets prove out.

Secondary Focus: Merchandising & Optimization

• Merchandising & CRO: Once the foundation holds - own collection sort logic, on-site search, PDP and cart testing, page speed, and technical SEO.
• Ad Tech Infrastructure: Keep our Shopify setup wired into the marketing tech stack so pixel tracking and data feeds fire correctly and measurement is trustworthy.

Who You Are

• You've done the reps. You've owned a Shopify store with real launch volume and real consequences when it broke. Most people who do this well have 3+ years in it. If you got there faster, show us how.
• E-commerce power user, not a software engineer. This is an operational role, not a custom software development or engineering job. You live in Shopify admin, bulk edits, CSV imports, app configurations, Shopify Flow, basic Liquid tweaks, and analytics. You know how the engine works, and you know when to call in a developer for custom code.
• Self-directed. Nobody hands you a task list. You find what matters, sequence it, and tell us what you're doing and why.
• AI-native. You proactively identify opportunities to apply AI across your daily execution-automating routine tasks, streamlining reporting and catalog work, and scaling your operational reach. We don't care which tools you use-we care that you drive measurable efficiency and impact.
• Relentless operational rigor. You have an uncompromising eye for detail. You catch broken links, incorrect tags, and data sync anomalies before the customer ever sees them. Neither software developers looking for a coding role nor high-level managers wanting to direct agencies will thrive here - this is for a hands-on builder and maintainer.
• Local. This role is on-site in Jacksonville Beach.

What Sets You Apart

• Prioritization: You understand that a beautiful marketing campaign means nothing if the checkout is broken. You put operational stability above all else.
• Operational rigor: You catch the broken link or the mismatched image before the customer does.
• Systems thinking: You've watched two sources of truth quietly disagree - multi-store, multi-brand, marketplace, or ERP - and you've built the process that prevents it.
• EU/UK fluency: You understand VAT, duties, GDPR, and post-Brexit differences.