Practice Development Manager

Our client is looking for a Practice Development Manager to serve as the primary marketing partner for litigation attorneys and practice group leaders, driving growth through targeted campaigns, client programming, market visibility and competitive positioning

Strategic Business Development & Client Growth

•Partner with practice chairs and working group leaders to advance business development strategies for litigation practice areas, including identifying trends and opportunities, expanding existing client matters, and pursuing cross-selling opportunities.

•Identify business development opportunities, coordinate attorney teams to pitch new business and drive such opportunities from concept through execution.

•Support the integration of lateral partners, including targeted client planning, internal connections and coordinated marketing and BD support.

Market Intelligence & Competitive Positioning

•Gather intelligence on emerging market and industry trends to provide attorneys with an understanding of the competitive landscape and position the firm for increased effectiveness in winning new business.

•Conduct industry research and develop knowledge about firm clients and key industries; oversee client and market research and analysis, including researching litigation, corporate and individual profiles.

Pitches, Proposals & RFP Management

•Develop high-impact pitches and RFP responses by aligning client objectives, competitive positioning and differentiated firm value propositions.

•Coordinate the creation, development and assembly of practice group collateral materials, including one-off pieces, to support business development efforts.

Directories, Awards & Profile-Raising

•Lead the strategy and execution for legal directories and awards; draft and submit submissions and references and leverage rankings in business development materials.

•Identify and support profile-raising opportunities for litigation practice areas, including sponsorships, in-house presentations, conferences and professional speaking opportunities.

Content, Collateral & Digital Presence

•Develop print and digital collateral and content, including website content.

•Develop thought leadership content strategies, including bylined articles, client alerts, blog posts practice group newsletters and presentations in support of litigation attorneys.

•Manage practice group web content, ensuring accuracy, relevance and alignment with brand standards.

Events & Client Programming

•Coordinate timely webinars and client events with the Events Team, including conceptualizing and managing seminars, roundtables and client receptions tailored to litigation audiences.