Digital Marketing Associate

About Wealth Enhancement Wealth Enhancement is an independent wealth management firm with an endless passion for enriching the lives of our clients. We continually seek to perfect our craft of personalized financial planning with our team‑based Roundtable and UniFi processes that go far beyond the standard approach. We proudly provide unique financial plans and investment management services to over 80,000 households from our over 140 offices – and growing – nationwide. Since 1997, Wealth Enhancement has tirelessly raised the standard of wealth management with specialized knowledge and more attentive service that helps every client craft their future. Position Overview The Digital Marketing Associate will work closely with the Marketing team to support the overall marketing strategy, focusing primarily on managing the digital assets and paid and unpaid digital programs for Wealth Enhancement Group. Primary Responsibilities Execute paid digital media campaigns and analytics, including day‑to‑day implementation of media buying, production management and results reporting, and optimization of Paid Search, Online Display, Remarketing, and Social Media channels. Use paid media strategies to identify digital targets, manage and scale media spend, and build contact databases in new and established markets. Deploy SEM best practices across accounts, campaigns, devices, and stay current on industry trends and tools. Manage project schedules, costs, and P&Ls in CRM and other software systems. Serve as day‑to‑day contact with digital agencies to execute marketing plans. Collaborate with Marketing team members to ensure cohesive cross‑channel campaign management and hand‑offs. Hands‑on experience running, optimizing, and analyzing paid digital ad campaigns (Google Ads, paid social, display, or similar platforms). Experience using HubSpot for campaign management, workflows, reporting, or CRM integration (or strong interest in becoming proficient). Drive organic website traffic using SEO tactics, and maintain and optimize website content, including the resource library. Support content creation through keyword research and content idea suggestions. Partner with Marketing team and other business units to ensure contact information and bios are up‑to‑date. Work closely with the internal sales‑marketing team for smooth transition of digital assets for new office acquisitions. Conduct annual audits of evergreen content. Optimize website to increase conversion and improve user engagement. Perform regular website analytics and share findings with appropriate parties to improve site performance. Partner with internal Content & Brand and New Client teams to improve user experience. Serve as primary point of contact for agencies supporting web development, and maintain a prioritized project list for website updates and changes. Prepare regular reporting on digital results and present findings to management. Recommend and conduct A/B testing on search campaigns, landing pages, and other top‑of‑funnel content. Prepare marketing campaign data and communicate findings to enable informed strategic decisions across all digital marketing channels. Partner with internal Corporate Analytics and New Client teams to ensure accurate and timely results. Show interest in using AI tools (ChatGPT, Copilot, no‑code/low‑code tools) to write simple scripts, automate workflows, and accelerate analysis and execution. Comfort working with data sets, dashboards, performance metrics, and translating data into actionable marketing insights. Exposure to basic automation, APIs, or workflow tools (Zapier, Make, HubSpot workflows, Google Sheets automation, etc.) is a plus. Enjoy experimenting, testing, and iterating – the role rewards those who optimize systems, not just execute tasks. Self‑motivated and eager to grow beyond the job description, taking ownership of projects and looking for ways to improve performance, systems, and results. General marketing support: help Marketing Communications execute department activities and act as a digital resource as needed. Other duties as assigned. Education & Qualifications Four‑year degree (or equivalent experience) in marketing or a related field. 3–5 years of digital marketing experience, paid and unpaid. Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing. Google Ads certified or able to obtain certification. Experience with A/B testing and multivariate experiments. Experience with Google Analytics, Salesforce, and Salesforce Marketing Cloud preferred. Solid understanding of performance marketing, conversion, and online customer acquisition. Ability to develop recommendations from sets of data oriented toward continuous improvement. Functional understanding of HTML, CSS, and SQL. Ability to work with back‑end SEO elements such as metadata and site speed optimization. Knowledge of Microsoft Office. Excellent oral and written communication skills. Good problem‑solving skills, willingness to dig into issues, and present creative solutions. Flexible and collaborative, able to work as part of a growing, cross‑functional team. Compensation Pay range: $30.00/hr to $35.00/hr (approximately $63,000.00 to $73,000.00 annually), exclusive of bonuses and benefits. This role is also eligible for a discretionary team bonus plan. Benefits Training and professional development. Medical, dental and vision coverage (available to full‑time employees and their families). Health Savings Account (HSA) with employer contribution and Flexible Spending Accounts (FSA). Life and AD&D insurance – employer paid and voluntary options. Short‑term and long‑term disability, workers' compensation – employer paid. 401k with match and profit sharing. Wellness programs and resources. Voluntary benefits, including pet insurance. 18 days of paid time off (PTO), accrued annually (25 PTO days after 4 years of service). 12 paid holidays each year (10 pre‑determined and 2 floating days). Paid parental leave and paid caregiver leave (caregiver leave available after 6 months of tenure). Reimbursement for tuition, licensing and other credentials (available after meeting service requirements). Equal Opportunity We are an equal opportunity employer and do not discriminate based on race, color, religion, sex, national origin, age, disability or any other protected status. This organization participates in E‑Verify. Location & Application On‑site position in San Diego, CA (zip code 92121). In the spirit of pay transparency, we encourage you to provide compensation expectations when applying. Contact If you need reasonable accommodation during the application process, contact the Human Resources Department at View phone number on click.appcast.io. Information provided on this application will be kept confidential and only shared with those involved in the selection process. #J-18808-Ljbffr Wealth Enhancement Group, LLC