Marketing Lead, Private Equity

Job Description

Job Description

About Catalant:

As the pioneer of Consulting 2.0, Catalant gives the world’s leading companies on-demand access to a community of highly vetted independent consultants and former operators. Together, we deliver strategic solutions that solve our clients’ most important challenges through flexible and fit-to-purpose consulting engagements. Growing rapidly over the last 10 years, our client base now includes more than 30% of the Fortune 500, top private equity firms, and a range of other organizations seeking independent, external perspectives and professional expertise to help their businesses grow and succeed.

We’ve reimagined consulting for today’s world: it’s digitally enabled and powered by the insights and capabilities of over 100,000 seasoned professionals drawn from leading consultancies and global businesses Our consultants offer clients a competitive edge: actionable insights and hands-on support from leaders who have successfully solved similar problems before. Our business is lean, agile, and optimized to deliver best-in-class value in a way that disrupts how executives think about consulting.  

Backed by world-class venture investors, we’re building the team that will take Catalant and the future of consulting to the next level.

Role Overview

We are searching for a Marketing Lead to support our Private Equity (PE). You will be the connective tissue between marketing, the sales team, and our community of consultants, creating the "gravity" that draws in leaders in these critical industries. Catalant is the secret weapon to create value for leading Private Equity firms. 

The ideal candidate has at least ten years of experience in B2B professional services marketing and a significant working knowledge of the Private Equity industry. If you’re coming from a big firm, that’s great – you’re in good company – as long as you have the patience, agility, and entrepreneurial spirit required to help scale a growing organization. 

While this role will have a PE focus, it’s a member of a small team – assistance with other verticals such as Financial Services will be required.

What you'll do

Segment Strategy & GTM:  

• Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical, identifying opportunities for engagement on key accounts and key market trends  

• Drive / conduct market research on key trends in the Private Equity industry

• Lead multi-channel, integrated marketing campaigns 

• Monitor news and competitor thought leadership offerings 

• Track performance at the campaign level

• Build and maintain working relationships with consultants 

• Help establish a PE center of excellence in conjunction with the Practice Community

• Working closely with the Practice Community, Client Community, and external resources, lead collateral creation and curation efforts. 

Thought Leadership , Content and Promotion

• Working with our consultants and our content team, plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement 

• Mine account planning intelligence, lead client and consultant surveys to fuel insights 

• Build and maintain a list of PE publications for content and promotional purposes

• Broker case study creation for the website and sales materials

• Develop video content positioning consultants as experts

• Develop and manage our PE microsite

• Identify and drive promotion opportunities for our insights

• Develop PE-focused campaigns

• Drive internal engagement to support PE and FS marketing activities, particularly with social media and content sharing 

Events and Customer Experience Programs

• In conjunction with the Events team, plan and scale Catalant-hosted events for Private Equity 

• Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects, evaluating them against business objectives and impact

• Lead strategy and coordination of webinars, virtual programs, and partner initiatives 

• Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up 

• Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement

And of course, we expect your participation and entrepreneurialism to help make the Brand, Marketing, and Communications team an efficient, high-performing team.

What you'll bring

• Bachelor’s degree in Marketing or related, MBA a plus

• 10+ years of marketing experience 

• Experience in or targeting the PE industry

• Professional services experience preferred

• Ability to AI prompt effectively and to spot or challenge hallucinations 

• Broad marketing experience across digital assets, social, demand generation, thought leadership, content marketing strategy, event and sponsorship activation and cross-channel program management 

• Strong business acumen and executive presence

• Familiarity with marketing automation systems  

• Solid written communication skills

Benefits 

At Catalant, we strive to offer a work environment where employees can bring however much of their full, authentic self as they desire. With this in mind, we are happy to offer our employees: 

- Flexible paid time off

- 13 company holidays + a week off from Christmas through New Years

- Twelve weeks of paid parental leave regardless of how you choose to grow your family

- Generous health insurance coverage as well as optional vision and dental

- 401k to save for retirement

- Pre-tax commuter and flexible spending accounts

- A lifestyle spending account to be used towards cell phone, internet, commuting, and learning & development 

- Wellness stipend for your mental, emotional, or physical wellbeing needs and support

- Work from Home stipend

Equal Employment Opportunity Policy

Catalant is proud to be an equal opportunity workplace. Catalant makes employment decisions on the basis of merit and business objectives and does not discriminate against applicants or employees on the basis of age, race, color, religion, national origin, ancestry, gender (including gender nonconformity and status as a transgender individual), sexual orientation, pregnancy, marital status, military or veteran status, qualified physical or mental disability, genetic condition or predisposition, or any other status protected by law. All Catalant employees are prohibited from engaging in any form of discrimination.

Our Flexible Work Model

We align our work environment with both the requirements of the role and the needs of our people . For positions local to our Boston headquarters, we utilize a flexible hybrid model to support team collaboration. Other roles are designed for full remote work.

The Interview & Onboarding Experience

We aim for a hiring process that is both rigorous and respectful of your time. Interviews and onboarding are conducted either virtually or in person, determined by the nature of the role and the individual circumstances of the candidate . Our People Team is here to coordinate the best path forward for you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.