Marketing Specialist

Marketing Coordinator

The Marketing Coordinator plays a key role in executing OKANA's integrated marketing strategy across digital, social, website, email, advertising, and on-property marketing channels. This position is responsible for managing website content and functionality, supporting SEO and AI Search optimization, coordinating creative projects, developing marketing assets, executing campaigns, and ensuring brand consistency across all guest touchpoints. The ideal candidate is highly organized, creative, digitally savvy, and thrives in a fast-paced hospitality environment. OKANA Resort is part of Pyramid Global Hospitality, a leading hospitality company that offers career opportunities and has a steadfast commitment to putting people first.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years of marketing experience; hospitality experience preferred.
• Working knowledge of SEO, AI Search optimization, Google Analytics (GA4), website content management systems (CMS), and social media platforms.
• Experience managing website content and functionality.
• Experience with email marketing platforms (Revinate, Mailchimp, or similar) preferred.
• Graphic design experience using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva strongly preferred.
• Photography and basic video editing skills a plus.
• Excellent written and verbal communication skills with exceptional proofreading skills.
• Strong organizational, project management, and time-management skills.
• Ability to manage multiple priorities while maintaining attention to detail.
• Computer proficiency including Microsoft 365 and marketing software.
• Creative mindset with the ability to think strategically and execute efficiently.

Performance Standards:

• Customer Service: Demonstrates professionalism and responsiveness when working with internal departments, external vendors, and guests; maintains a positive attitude and resolves issues promptly to support a seamless guest experience.
• People Management: Collaborates effectively with colleagues, supporting team projects and maintaining Pyramid Global Hospitality's "people-first" culture; demonstrates accountability and respect in all interactions.
• Quality: Ensures accuracy and consistency in all marketing materials; maintains brand standards and proofreads all deliverables before release; consistently meets deadlines with a high standard of work.

Essential Functions:

• Manage all website content, updates, functionality, landing pages, and ongoing optimization.
• Execute SEO strategy and AI Search optimization to improve organic visibility and search performance.
• Assist in designing digital and print marketing materials including signage, email graphics, presentations, and promotional collateral while maintaining brand standards.
• Coordinate photo shoots, video shoots, and content creation projects.
• Build and deploy email marketing campaigns and assist with CRM initiatives.
• Manage the resort's online reputation through timely responses to guest reviews across all outlets.
• Assist with digital advertising asset management and campaign execution.
• Support resort events, promotions, grand openings, and on-property activations.
• Coordinate with internal departments and external vendors to execute marketing initiatives.
• Maintain digital asset libraries, marketing inventories, and brand standards.
• Stay current on industry trends, emerging marketing technology, SEO, and AI Search developments.

Physical Requirements:

• Sitting: Frequent – primarily at a desk/computer for extended periods.
• Standing/Walking: Occasional – for meetings, events, or onsite promotions.
• Crouching (Bend at knees): Rare – may be required when handling marketing materials or displays.
• Kneeling/Crawling: Rare – minimal physical demand in this area.
• Stooping (Bend at waist): Occasional – for setting up displays or organizing supplies.
• Twisting (Knees/Waist/Neck): Occasional – normal office activity.
• Climbing: Rare – may occasionally use step stool to access stored marketing materials.
• Balancing: Not typically required.
• Leg/Foot Use: Occasional – operating office equipment such as foot pedals on printers or mailing machines.
• Reaching (Overhead/Extension): Occasional – retrieving files, supplies, or materials.
• Handling/Grasping: Frequent – handling printed materials, office supplies, event signage.
• Fingering/Feeling: Constant – typing, writing, and using computer/mouse.
• Pushing/Pulling: Occasional – moving boxes of marketing materials or event setups.
• Lifting/Carrying: Occasional – up to 20 lbs., such as brochures, signage, or promotional items.
• Other Physical Demands: None beyond typical office and light event support work.

Use of Senses:

• Talking in person: Frequent – communicating with colleagues, vendors, and event attendees.
• Talking on telephone: Frequent – scheduling, vendor coordination, and campaign follow-up.
• Other speech requirements: Clear and professional communication is essential in person and in writing.
• Hearing in person: Frequent – listening during meetings, events, and team collaboration.
• Hearing on telephone: Frequent – routine phone communication with vendors and team members.
• Other hearing requirements: Ability to actively listen and comprehend detailed instructions.
• Near vision: Constant – computer use, reviewing printed materials, proofreading.
• Far vision: Occasional – overseeing event signage, displays, or promotional activities.
• Depth perception: Occasional – setting up displays or event materials.
• Color vision: Frequent – reviewing brand colors, graphic design, and promotional materials.
• Full field vision: Occasional – observing promotional events and crowd dynamics.
• Smell: Rare – may be exposed to food/beverage samples during promotional activities.

Mental Requirements:

• Interaction with others/communications skills: Constant – requires clear, professional communication with colleagues, vendors, and leadership.
• Deadlines/shift work/overtime: Frequent – strict deadlines for campaigns and events; may occasionally require extended hours or weekend support.
• Flexibility: High – must adapt to changing priorities, project adjustments, and last-minute event needs.
• Pace: Moderate to fast – marketing work is deadline-driven and detail-sensitive.
• Highly repetitive work: Occasional – data entry, content updates, or administrative tasks.
• Attention to detail: Constant – accuracy in written communication, proofreading, and branding consistency is critical.
• Other psychological demands: Requires creativity, problem-solving, and handling multiple projects simultaneously without loss of accuracy or quality.

Environmental Setting:

• Safety requirements: Must follow all workplace safety guidelines and procedures; safe handling of event materials required.
• Exposures: Primarily office environment; occasional exposure to outdoor conditions during resort events or photoshoots.
• Operation of equipment/tools/vehicles: Frequent use of computers, phones, printers, and marketing tools/software; occasional handling of display equipment, banners, or audio-visual equipment for events.

Compensation:

$ - $

Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.