Marketing Data & Analytics Lead

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.AI Fearlessly.About the roleBuyers no longer start with a search box. They ask an AI engine who leads a category, and the answer shapes the shortlist before a vendor conversation ever happens. When buyers ask AI engines about AI security, is TrendAI named, is it cited, and is it framed correctly? This role owns that question. You will build the measurement that answers it — and, more importantly, turn that measurement into direction for what Market Influence publishes and how it tells the story.Optimization of our web properties and paid search sits with our Web and Search teams, who own those surfaces. You own the intelligence layer: the company-wide view of how TrendAI is represented in AI-generated answers, the canonical definition of who TrendAI is, and the recommendations that make our content and earned media measurably more citable.What you will ownMeasurementBuild the baseline for how the major AI engines represent TrendAI against our competitive set, with a documented, repeatable methodologyOwn a stable prompt set that reflects how buyers actually ask, and the analysis standards behind itDeliver recurring reporting leadership uses to judge progress, landed in our shared analytics environment alongside earned media, social and campaign performanceDirection — the core of the roleEstablish where TrendAI is winning and losing citations, and whyTurn that into specific recommendations: what to publish, where to earn presence, and how to frame it, with the evidence that makes them actionable rather than advisoryPartner with our PR, editorial, social and analyst-facing teams to put those recommendations into marketMeasure whether the work moved the number, and say so plainly when it did notEntityOwn how TrendAI is defined and resolved by the systems that answer questions about us, including our relationship to the wider Trend Micro portfolioKeep our representation accurate and consistent across the reference surfaces engines rely on, partnering with Brand and WebCompetitive intelligenceMaintain a running read on how AI engines name and frame our competitors, and deliver the head-to-head view leadership uses to judge where we standWhat we are looking forSix or more years across organic visibility, earned media or marketing analytics, including hands-on ownership of AI answer visibility — not repackaged classical SEOA proven record building a measurement program from zero: baseline, methodology, recurring reporting, and interpretation that senior stakeholders trustWorking understanding of how large language models retrieve and cite content — enough to reason about why one source gets picked up and another does notExperience with enterprise AI-visibility and media-intelligence platforms, and the judgment to tell real capability from vendor claimDemonstrated ability to turn measurement into content and messaging recommendations that teams act on. Be ready to talk through an example.Familiarity with the reference and knowledge-graph surfaces that shape how brands are understood onlineComfort working alongside data teams on a shared analytics platform, and enough technical fluency to specify work precisely for web teamsB2B enterprise technology experience; cybersecurity strongly preferredFluency with AI tooling in daily practicePeople-leadership experience, or credible evidenced readiness for itWhy TrendAITrendAI brings real proof to the argument: the Zero Day Initiative, a long record at Pwn2Own, and repeated recognition as a Gartner Magic Quadrant Leader. AEO/GEO is roughly two years old, the tooling landscape is still maturing, and best practice is being written now — judgment matters more than credentials. In your first 90 days, the baseline exists: measured across the major engines, with a methodology that holds up to scrutiny. TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. AI Fearlessly.What We Offer You: You're important to us. What matters to you, matters to us too. TrendAI provides benefit options for you and your family.Comprehensive medical, dental and vision insuranceLife insuranceShort & Long Term Disability Pre-partum, maternity, parental and medical leaveMental Health Wellness ProgramAdoption AssistanceWellness IncentivePet Insurance401(k) with company matchPaid Time Off14 Annual HolidaysTuition AssistanceEmployee Resource GroupsWe offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.Be Passionate. Be Innovative. Be a Trender.This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).At TrendAI, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. TrendAI provides equal employment opportunity for all applicants and employees. TrendAI does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. #LI-LO1At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. SummaryLocation: Austin; Irving, TexasType: Full time