Product Marketing Manager (Market Growth & Expansion)

In this hybrid role, you will report to our Group Product and Growth Marketing Lead Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance. Including building or integrating the right methods, dashboards, and AI tools to do this at scale Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details Benefits Medical, dental, and vision insurance for employees and dependents Employee assistance programs focused on mental health Personalized workplace adjustments for diverse needs and abilities, including physical, mental, and neurodivergent considerations Access to mental health apps Onsite wellness centers Second medical opinion for you and your loved ones Counseling services Medical advocacy program for transgender employees Support programs including menopause benefit Competitive compensation Regular bonus and equity performance grant opportunities Generous 401(k) and regional retirement plans Annual cross-company compensation review and pay equity analysis 1-on-1 financial coaching Fertility and growing family assistance Parental leave and baby bonding leave Elder care and support Survivor income benefit Backup childcare Caregiver leave Paid time off, including vacation, bereavement, sick leave, parental leave, disability, and holidays Jury duty leave Military leave Hybrid work model with remote work opportunities also available Educational reimbursement Peer learning and coaching platform Donation matching programs Volunteer hours Employee resource groups Internal community groups and local culture clubs Inspiring spaces to work, recharge, and collaborate with fellow Waymonauts On-site meals and snacks Fitness centers, massage programs, and ergonomic support On-demand fitness, wellbeing, and cooking classes Commuter benefits Experience developing and executing go-to-market plans across market launches, expansions, and capability rolloutsStrong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategiesDemonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to marketExperience at another ride hailing or marketplace companyStrong executive communication skills with ability to influence senior stakeholders and external partnersExperience with, or excitement, to test new martech and AI tools to help scale efficientlyExperience supporting launches or campaigns across multiple markets or regionsAbility to flex between long-term strategy development and short-term execution #J-18808-Ljbffr Waymo