Senior Product Manager, Data Partnerships

Verve is seeking a Senior Product Manager to own the strategy and execution of our data ecosystem, driving revenue‑driven data assets and measurement capabilities that differentiate our platform in the market. Responsibilities Lead the data partnerships strategy, identifying, evaluating, and structuring integrations with third‑party data providers across key verticals (retail, healthcare, travel, financial services, etc.), ensuring strong commercial and technical alignment. Translate data assets into scalable advertiser‑facing audience, insights, and measurement products that drive revenue and platform differentiation. Define the strategy for onboarding and activating datasets, including technical requirements, privacy considerations, and commercial approach. Define and evolve our measurement framework across upper and lower funnel objectives, including methodologies for attribution, incrementality, and performance validation. Own the product vision and roadmap for data, insights, and measurement initiatives, aligning with company strategy and market opportunities. Drive end‑to‑end product development from concept through launch, coordinating cross‑functional teams across engineering, design, product marketing, and operations. Establish and track KPIs tied to advertiser outcomes, revenue impact, and product adoption. Conduct ongoing market and competitive analysis to identify new data opportunities, risks, and areas for strategic investment. Partner with Product Marketing and Commercial teams to define positioning, packaging, and go‑to‑market strategy for data‑driven products. Identify and prioritize opportunities to leverage AI/ML to enhance targeting, insights generation, and measurement capabilities. What Makes You a Good Fit Analytical mindset and problem‑solving using data. Deep understanding of how technology and data platforms work under the hood. Comfort with all aspects of product execution. Excellent communication skills. Curious, detail‑oriented, diplomatic, and determined. Proactive, self‑driven, and ownership mindset. Fluent in data, measurement, advertising, tech, management, and operations, and able to translate between them. Requirements 5+ years of Product Management experience in Ad Tech, Data Platforms, Measurement, or Analytics. Experience working with data onboarding. Strong familiarity with privacy frameworks (GDPR, TCF, COPPA, etc.). Demonstrated experience defining measurement methodologies (attribution, lift testing, incrementality). Exceptional communication, organization, and analytical skills. Strong ownership mindset with a proactive, self‑driven approach to problem‑solving and execution. Benefits Health, dental, and vision insurance, plus mental health resources. 401(k) match and generous PTO. Hybrid work environment (NYC office). Free lunch for onsite team members in NYC. Volunteer opportunities. Professional development opportunities in a high‑growth ad tech company. Greater NY‑area Residents: Hybrid remote work policy. Employees living within a 90‑minute one‑way commute of our NYC office are expected to be in the office three days per week. Salary Range: $120,000 - $155,000 USD Equal Employment Opportunity Verve provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. #J-18808-Ljbffr Verve