Director, Culture Activation & Employer Brand

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people, data, and AI agents connect across email, cloud, and collaboration tools. Over 80 of the Fortune 100, 10,000 large enterprises, and millions of smaller organizations trust Proofpoint to stop threats, prevent data loss, and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint you'll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback, challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

The Role

Proofpoint is looking for a strategic and creative leader to serve as our Director, Culture Activation & Employer Brand. This role will lead the activation of our BRAVE values across the organization, strengthen and evolve our employer brand, and drive internal communications that connect employees to our mission, strategy, and culture.

This leader will sit at the intersection of Culture, Communications, Talent, and Brand, helping shape how employees experience Proofpoint and how talent experiences our company from the outside in.

The ideal candidate is equal parts strategist, storyteller, operator, and culture builder. They know how to turn values into behaviors, messaging into movement, and employee stories into brand equity.

Location & Work Model

This role requires an onsite presence at our Sunnyvale office four days per week and includes a lunch stipend along with opportunities to participate in onsite events.

What You'll Do

Operationalize Proofpoint's BRAVE Values

• Lead enterprise-wide initiatives that embed BRAVE values into leadership behaviors, recognition programs, communications, and people processes

• Develop scalable frameworks, campaigns, and toolkits that bring Proofpoint's culture to life globally

• Partner with HR, Talent Acquisition, Learning & Development, and business leaders to integrate culture activation into core talent practices

• Drive initiatives that strengthen alignment, accountability, and cultural consistency across the organization

Lead Employer Brand Strategy

• Define and evolve Proofpoint's employer brand strategy and employee value proposition

• Partner with Talent Acquisition and Corporate Brand teams to elevate Proofpoint's reputation as an employer of choice

• Lead employer brand storytelling across social media, recruiting campaigns, employee advocacy, careers content, and talent marketing

• Develop authentic employee storytelling strategies that highlight Proofpoint's culture, mission, and impact

• Lead external recognition strategies, including Best Places to Work programs, employer awards, workplace rankings, and culture recognition opportunities

• Monitor employer brand performance, talent market trends, candidate insights, and external reputation metrics to continuously improve attraction strategies

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Lead Internal Communications

• Develop and execute internal communication strategies that connect employees to company priorities, culture, and leadership messaging

• Partner with executive leaders and cross-functional stakeholders on enterprise communications and culture campaigns

• Modernize communication channels, content strategies, and storytelling approaches to improve employee engagement and clarity

• Ensure communications consistently reinforce Proofpoint's BRAVE values and organizational priorities

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Storytelling, Content, and Advocacy

• Build and manage a scalable content engine that drives a steady pipeline of employee stories, leadership narratives, and culture moments across LinkedIn, the careers site, and internal channels

• Identify and equip employee ambassadors and storytellers to amplify Proofpoint's culture through authentic advocacy

• Translate complex cybersecurity work and the human impact of our mission into compelling stories for technical and non-technical audiences

• Establish editorial standards, creative direction, and voice guidelines to ensure consistency, quality, and inclusivity across employer brand communications

• Partner with Corporate Marketing, Talent Acquisition, and the CHRO's office to align internal narratives and external employer brand messaging

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Measure Impact

• Define success metrics and KPIs across culture activation, employer brand, and internal communications

• Provide regular updates and insights to senior leadership on program effectiveness and impact

• Establish measurement frameworks that connect employer brand investment to business outcomes, including brand awareness, candidate quality, source of hire, offer acceptance, eNPS, and employer reputation

• Use insights from listening data, review platforms, and external benchmarks to continuously refine strategy and prioritize investment areas

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What We're Looking For

• 8+ years of experience in Employer Brand, Culture, Internal Communications, Talent Marketing, or related functions

• Proven success building and scaling culture and employer brand strategies in a global organization

• Experience leading Best Places to Work submissions, employer awards, and workplace recognition programs

• Exceptional storytelling, communication, and content development skills

• Strong strategic thinking combined with operational execution capabilities

• Experience partnering with executives and cross-functional stakeholders

• Strong project management and organizational skills

• Ability to navigate ambiguity and drive alignment across teams

• Experience using employee insights and analytics to inform strategy and measure impact

• Passion for building cultures where employees feel connected to purpose, values, and business impact

What Success Looks Like

• BRAVE values are consistently activated and visible across the organization

• Employees feel connected to Proofpoint's mission, culture, and leadership

• Proofpoint's employer brand becomes a competitive differentiator in attracting top talent

• Proofpoint earns and strengthens recognition as a Best Place to Work and employer of choice

• Internal communications are clear, engaging, and aligned to company priorities

• Employees become authentic advocates for the Proofpoint experience

#LI-JK1

Why Proofpoint?

At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you'll love working with us:

• Competitive compensation

• Comprehensive benefits

• Career success on your terms

• Flexible work environment

• Annual wellness and community outreach days

• Always on recognition for your contributions

• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.

We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to View email address on click.appcast.io .

How to Apply

Interested? Submit your application along with any supporting information- we can't wait to hear from you!

Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.

Base Pay Ranges:

SF Bay Area, New York City Metro Area:

Base Pay Range: 200,300.00 - 293,810.00 USD

California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:

Base Pay Range: 167,300.00 - 245,355.00 USD

All other cities and states excluding those listed above:

Base Pay Range: 152,900.00 - 224,235.00 USD

Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.

We are the leader in human-centric cybersecurity. Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We're driven by a mission to stay ahead of bad actors and safeguard the digital world. Join us in our pursuit to defend data and protect people.

Our BRAVE Values:

At Proofpoint, we are BRAVE in everything we do, and our values aren't just words-they shape how we work, collaborate, and grow.

We seek people who are bold enough to challenge the status quo, responsive in the face of ever-evolving threats, and accountable for delivering real impact.

We value those with a visionary mindset who anticipate what's next and push cybersecurity forward, and we celebrate exceptional execution that ensures we continue to defend data and protect people.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.

Find your network, your allies, and your biggest fans. We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed. That's why we offer social circles, sponsored networks, and connection points across teams and time zones-to help you find your people, build your community, and thrive together.

This isn't just a job-it's a mission to protect people and defend data in a world that never slows down. We're building the future of human-centric cybersecurity, and that future belongs to all of us. We take ownership, move fast, and hold ourselves accountable-because that's what it takes to stay ahead. And we do it together, winning as one.

Be empowered to reach your full potential through meaningful challenges and personalized support-designed around you and your goals. Whether you're growing as a leader or leveling up from great to exceptional as an individual contributor, we're here to help you get there.

Proofpoint is an equal opportunity employer, we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status or disability.